Advertising Design and Typography - Couverture souple

White, Alex W.

Couverture souple

ISBN 10 : 1621534812 ISBN 13 : 9781621534815

Editeur : Allworth, 2015

A propos du livre

Présentation de l'éditeur :

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover:

Researching your client and your audience
What makes an ad successful
Getting the audience’s attention in a crowded marketplace
Researching your client and your audience
The importance of consistent branding and identity
The difference between print advertising, billboards, the web, television, and radio
Advertising design versus editorial design

Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Présentation de l'éditeur :

The most comprehensive overview of advertising design strategies on the market today!

This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director’s checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the reader’s mind to see more accurately and more critically—ultimately changing the way designers think and develop visual ideas.

• Best-selling design author has unique philosophy and expertise

• 1,500 full-color illustrations showcase outstanding advertising design from around the world

• Unique comparisons of print, web, TV and other campaigns—which techniques work best?

• Ideas for forging corporate identity through advertising

À propos de cette édition

• Éditeur: Allworth
• Date d'édition: 2015
• ISBN 10: 1621534812
• ISBN 13: 9781621534815
• Reliure: Broché
• Nombre de pages: 224