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Synopsis
How to Write a Good Advertisement *Recommended newest editions published in 2013: Paperback (ISBN: 9781626549623) and Hardback (ISBN: 9781626549630) Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. And Victor O. Schwab was one of the greats. Considered a marketing master during his 44-year career, he was th...
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Présentation de l'éditeur
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
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- ÉditeurEcho Point Books & Media
- Date d'édition2013
- ISBN 10 1626549621
- ISBN 13 9781626549623
- ReliureBroché
- Langueanglais
- Nombre de pages246
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Couverture souple
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_404115526
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : HPB-Emerald, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_423055490
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : HPB-Diamond, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_416676361
Quantité disponible : 1 disponible(s)
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : HPB Inc., Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_419291469
Quantité disponible : 1 disponible(s)
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. N° de réf. du vendeur G1626549621I3N00
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Couverture souple
Vendeur : Blue Vase Books, Interlochen, MI, Etats-Unis
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Etat : good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. N° de réf. du vendeur BVV.1626549621.G
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.97. N° de réf. du vendeur G1626549621I2N00
Quantité disponible : 1 disponible(s)
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How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.97. N° de réf. du vendeur G1626549621I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
How to Write a Good Advertisement: A Short Course in Copywriting
Edité par
Echo Point Books & Media, 2013
ISBN 10 : 1626549621
ISBN 13 : 9781626549623
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.97. N° de réf. du vendeur G1626549621I3N00
Quantité disponible : 1 disponible(s)