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Synopsis
Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.
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À propos de l?auteur
David Aaker is the author of over 100 articles and 18 books on branding, business strategy, and marketing that have sold well over one million copies. As a recognized authority on branding, he holds four career awards including being a member of the NYAMA Marketing Hall of Fame. David currently resides in Orinda, CA.
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. N° de réf. du vendeur G1642798908I4N00
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Ancien ou d'occasion
Paperback
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Paperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.1. N° de réf. du vendeur G1642798908I4N00
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Ancien ou d'occasion
Paperback
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Owning Game-Changing Subcategories
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Owning Game-Changing Subcategories
Edité par
Morgan James Publishing llc, US, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
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Paperback. Etat : New. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits. N° de réf. du vendeur LU-9781642798906
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Owning Game-Changing Subcategories
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur CW-9781642798906
Quantité disponible : 15 disponible(s)
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Neuf
Couverture souple
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Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age
Edité par
Morgan James Publishing llc, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Neuf
Paperback / softback
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Image fournie par le vendeur
Owning Game-Changing Subcategories
Edité par
Morgan James Publishing llc, US, 2020
ISBN 10 : 1642798908
ISBN 13 : 9781642798906
Neuf
Paperback
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : New. Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital.Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout Owning Game-Changing Subcategories, David Aaker discusses certain aspects of the digital age that alter this path, such as E-commerce providing fast, inexpensive market access bypassing the cost of gaining distribution into storefront retailers or creating personal sales teams and social media and websites enabling communication on steroids in comparison with traditional use of advertising or events. Growth is not only a success measure but also creates energy and opportunity for customers and employees. And such growth almost never occurs with "my brand is better than your brand" marketing. Owning Game-Changing Subcategories explores the only ways to grow a business (with rare exceptions) which is to: develop new "must haves" that define a game-changing subcategory that provides a new or markedly superior buying or use experience or brand relationship to a core customer base;become the exemplar brand that represents the subcategory and drives its visibility, positioning, and success; and create barriers to competitors that could include "must-have" associations and a basis of relationships that go beyond functional benefits. N° de réf. du vendeur LU-9781642798906
Quantité disponible : Plus de 20 disponibles