Start & Run a Coffee Bar - Couverture souple

Matzen, Tom; Harrison, Marybeth

Couverture souple

ISBN 10 : 1770400354 ISBN 13 : 9781770400351

Editeur : Self-Counsel Press, 2011

Synopsis

A comprehensive guide on what to expect when owning and operating this type of business, this book includes everything from choosing a unique identity to roasting, making, and serving coffee, espresso, and tea. Learn the steps to: * Turning beans into bucks * Building a winning sales team * Providing WOW! customer service The two authors share their inside perspective on running a coffee bar, answering questions such as: * How do I prepare a business plan? * How do I market my coffee bar? * What special equipment will I need? * What will it cost to get started? * What should I look for when choosing a location? * How do I roast coffee beans and brew a great cup of coffee? * What are the 11 steps to WOW! customer service? * What about expansion and franchising? The book includes sections on organic and Fair Trade coffee, recipes for specialty coffees, and forms to help you with the day-to-day logistics of running a coffee bar.

A propos du livre

Présentation de l'éditeur :

The world may seemingly be full of Starbucks, Costa, and Coffee Republic, but theres still scope for the budding entrepreneur to start and run a boutique coffee bar or tea shop. A comprehensive guide to what to expect when owning and operating this type of business, this already bestselling title includes advice and information on everything from choosing a unique identity to making and serving coffee, espresso, and tea. Fully revised and updated to include many of the new ideas that have re-energised the business in the last few years, Start & Run a Coffee Bar not only provides expert advice on the basics, including buying and maintaining the right equipment, and how to roast beans and make great coffee, it also shows owners how to offer customers extra benefits such as free Wi-Fi access, loyalty cards, and for-sale product lines such as fair-trade and organic teas and coffee.

À propos de cette édition

• Éditeur: Self-Counsel Press
• Date d'édition: 2011
• ISBN 10: 1770400354
• ISBN 13: 9781770400351
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 272