Famous for a Reason: The Story of the Famous Grouse - Couverture rigide

MacLean, Charles

9781780272528: Famous for a Reason: The Story of the Famous Grouse

Couverture rigide

ISBN 10 : 1780272529 ISBN 13 : 9781780272528

Editeur : Birlinn Ltd, 2015

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Pr�sentation de l'�diteur :

From humble beginnings in Perth in the early nineteenth century Matthew Gloag established a thriving whisky business that found favour with the royal household and the Scottish public alike. The family business he established struck gold in 1896 when they created the The Famous Grouse - a blended whisky that became a national favourite. Through innovative and entertaining marketing campaigns it has developed into a much-loved and bestselling brand. Celebrated whisky writer Charles MacLean has been granted unique access to the company archives and granted interviews with surviving family descendants and compiled a fascinating story rich in anecdote and social historical commentary. Illustrated throughout in full colour.

Biographie de l'auteur :

Charles MacLean has spent the past 30 years researching, writing and lecturing about Scotch whisky. He is the author of nine books on the subject, including the standard work on whisky brands, Scotch Whisky, and the authoritative, Malt Whisky, both of which were short-listed for Glenfiddich Awards. His Scotch Whisky: A Liquid History won Wine & Spirits Book of the Year in the 2004 James Beard Awards and Best Drink Book in the World at the Food Media Awards. He is a consultant to the whisky industry, and to Bonhams International Auctioneers, and sits on the judging panel of the International Wine & Spirits Awards.

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