Advertising for People Who Don't Like Advertising - Couverture souple

Kesselskramer

Couverture souple

ISBN 10 : 1780673205 ISBN 13 : 9781780673202

Editeur : Laurence King Publishing, 2013

Synopsis

Advertising for People Who Don't Like Advertising Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't. Full description

A propos du livre

Quatrième de couverture :

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Présentation de l'éditeur :

Presents a history of the KesselsKramer company, sharing its creative approach and explores how to make the advertising business better

À propos de cette édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2013
• ISBN 10: 1780673205
• ISBN 13: 9781780673202
• Reliure: Broché
• Nombre de pages: 240