Advertising for People Who Don't Like Advertising

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9781780673202: Advertising for People Who Don't Like Advertising

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer.

This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.

Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

KesselsKramer is an international communications agency based in Amsterdam, The Netherlands. It has been responsible for creating a range of very diverse work in a variety of media. Campaigns include highly creative work for Nike, Audi, Levi's, J&B, the Hans Brinker Budget Hotel, Diesel, and Unilever. As well as advertising, KesselsKramer develops projects for its own imprint, KesselsKramer Publishing, and in 2008 set up London's KK Outlet which combines a communications agency, gallery space, and shop.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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Kramer, Kessels
ISBN 10 : 1780673205 ISBN 13 : 9781780673202
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KesselsKramer
Edité par Laurence King Publishing, United Kingdom (2013)
ISBN 10 : 1780673205 ISBN 13 : 9781780673202
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Description du livre Laurence King Publishing, United Kingdom, 2013. Paperback. État : New. Reprint. Language: English . Brand New Book. This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company s name is KesselsKramer. This book describes how to make something you like out of something you don t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It s intended for anyone who has ever hated a web banner or zapped an ad break. N° de réf. du libraire AA29781780673202

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KesselsKramer
Edité par Laurence King Publishing, United Kingdom (2013)
ISBN 10 : 1780673205 ISBN 13 : 9781780673202
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Description du livre Laurence King Publishing, United Kingdom, 2013. Paperback. État : New. Reprint. Language: English . Brand New Book. This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company s name is KesselsKramer. This book describes how to make something you like out of something you don t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It s intended for anyone who has ever hated a web banner or zapped an ad break. N° de réf. du libraire AA29781780673202

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Description du livre Laurence King Publishing, 2013. État : New. 2013. Reprint. Paperback. Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't. Num Pages: 240 pages, 100 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 236 x 175 x 20. Weight in Grams: 630. . . . . . . N° de réf. du libraire V9781780673202

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Description du livre Laurence King Publishing. Paperback. État : new. BRAND NEW, Advertising for People Who Don't Like Advertising, KesselsKramer, This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. This book describes how to make something you like out of something you don't. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image- making; and Alex Bogusky looks at ways to help capitalism grow up. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It's intended for anyone who has ever hated a web banner or zapped an ad break. N° de réf. du libraire B9781780673202

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Description du livre Laurence King Publishing. État : New. 2013. Reprint. Paperback. Suitable for anyone who has ever hated a web banner or zapped an ad break, this book describes how to make something you like out of something you don't. Num Pages: 240 pages, 100 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 236 x 175 x 20. Weight in Grams: 630. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781780673202

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Edité par Laurence King Publishing Ltd 2013-08-05, London (2013)
ISBN 10 : 1780673205 ISBN 13 : 9781780673202
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