Craft a Creative Business: Making & Marketing a Successful Creative Business

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9781782210528: Craft a Creative Business: Making & Marketing a Successful Creative Business

A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

From the Author :

This is the book I wish I had when I launched my business.  Over the last 5 years I have learned many ways to promote your creative business for free, to rank well in search engines and reach your ideal customer base.

I have made this book easy to use with the content broken down into bite sized pieces of information supported by a very detailed index so you can go straight to the bit you need help with. 

If you follow the activities in the book you'll end up with a written plan for your business to help guide you through the next few years.

From the Back Cover :

This book is a clear, jargon-free guide to setting up and running your own creative business; helping you with every step from initial concept and start up to reviewing your progress once you are established.  It is packed with information tailored to craftspeople to make it relevant to you. 

Each chapter is supported by practical activities to help you apply the lessons to your business, along with insights and advice from dozens of successful business professionals.

Turn your love of art or craft into a successful business!

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

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1.

Fiona Pullen
Edité par Search Press Ltd, United Kingdom (2015)
ISBN 10 : 1782210520 ISBN 13 : 9781782210528
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Description du livre Search Press Ltd, United Kingdom, 2015. Paperback. État : New. Language: English . Brand New Book. A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. The Craft Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. Craig De Souza, CHA-UK. N° de réf. du libraire ASP9781782210528

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Pullen, Fiona
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Fiona Pullen
Edité par Search Press Ltd, United Kingdom (2015)
ISBN 10 : 1782210520 ISBN 13 : 9781782210528
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The Book Depository US
(London, Royaume-Uni)
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Description du livre Search Press Ltd, United Kingdom, 2015. Paperback. État : New. Language: English . Brand New Book. A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. The Craft Hobby Association UK (CHA-UK) highly recommends Craft a Creative Business as a must read for anybody starting-up or working in the craft industry! It gives you insightful knowledge, helpful hints and tips written in an easy to read format by the incredible Fiona Pullen. Craig De Souza, CHA-UK. N° de réf. du libraire ASP9781782210528

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Fiona Pullen
Edité par Search Press Ltd 2014-10-27 (2014)
ISBN 10 : 1782210520 ISBN 13 : 9781782210528
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Description du livre Search Press Ltd 2014-10-27, 2014. Paperback. État : New. N° de réf. du libraire NU-GRD-05151880

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Fiona Pullen
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Description du livre Search Press, 2015. État : New. Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. Anyone wanting to turn their hobby, craft or art skills into a successful business should read this clear, accessible and thorough guide. Num Pages: 240 pages, 50 colour. BIC Classification: KJVS; VSC; WF. Category: (G) General (US: Trade). Dimension: 210 x 172 x 15. Weight in Grams: 582. . 2015. Paperback. . . . . . N° de réf. du libraire V9781782210528

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Fiona Pullen
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Description du livre Search Press Ltd. Paperback. État : new. BRAND NEW, Craft a Creative Business: Making & Marketing a Successful Creative Business, Fiona Pullen, A complete must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Covering everything you ever wanted to know, Fiona gives clear, simple advice on the importance of identifying markets, focusing on a USP, assessing the competition, making sure the price is right and setting goals. The book includes sections on product photography, branding. and legal matters. The book has particular emphasis on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media. N° de réf. du libraire B9781782210528

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Pullen, Fiona
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Description du livre Search Press. État : New. Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn a pastime, skill and talent into a fulfilling and rewarding commercial success. Anyone wanting to turn their hobby, craft or art skills into a successful business should read this clear, accessible and thorough guide. Num Pages: 240 pages, 50 colour. BIC Classification: KJVS; VSC; WF. Category: (G) General (US: Trade). Dimension: 210 x 172 x 15. Weight in Grams: 582. . 2015. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781782210528

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