Retail and Channel Marketing - Couverture rigide

Castaldo, Sandro; Premazzi, Katia; Grosso, Monica

Couverture rigide

ISBN 10 : 1782546189 ISBN 13 : 9781782546184

Editeur : Edward Elgar Publishing Ltd, 2013

A propos du livre

Présentation de l'éditeur :

This text, written for graduate and postgraduate students, investigates the current trends in channel management from both the distributors' and the manufacturers' perspectives. Retail trends, marketing and innovation, e-commerce, channel marketing and multi-channel management, are comprehensively covered, alongside theoretical and managerial issues. Business cases, as well industry data and insights, are effectively used to illustrate key concepts in retail and channel marketing. Key features: Managerial examples through short practical cases Theoretical insights in boxes for further investigation Main research evidences highlighted in a chapter summary Questions that can be used to promote discussion or set as an assignment Specified learning objectives Detailed glossary This detailed text is ideal for courses introducing the channel and retail marketing domain to graduate marketing and management programmes.

À propos de cette édition

• Éditeur: Edward Elgar Publishing Ltd
• Date d'édition: 2013
• ISBN 10: 1782546189
• ISBN 13: 9781782546184
• Reliure: Relié
• Nombre de pages: 288