Sustainable Champions: How International Companies Are Changing the Face of Business in China - Couverture rigide

Jia, Dr. Fu; Gosling, Prof. Jonathan; Witzel, Morgen

Couverture rigide

ISBN 10 : 1783531614 ISBN 13 : 9781783531615

Editeur : Greenleaf Publishing, 2015

A propos du livre

Revue de presse :

This book and its cases provide good examples of the argument for the importance of networks and business leadership as key ingredients in the pathway to sustainable enterprise --Steve Waddell, Principal, NetworkingAction

It is timely that the role of multinationals in this context is explored and better understood. The leadership experiences set out in such practical and compelling fashion in this book illuminate this role, highlighting how practice has been shaped by a combination of international and domestic drivers, together with personal leadership and determined managerial actions. The book s blend of practical storytelling and evidence-based analysis should inspire and provide a rich source of lessons for students and managers and also policy-makers seeking to enhance the role of business in society, in China and internationally. --Dr Simon Zadek, Distinguished Fellow, Academy of Business in Society, Visiting Scholar, Tsinghua School of Economics and Management

This important book shows that some important shifts are happening: consumers, civilians and bottom up movements will define the future of brands. The days of marketeers or PR people are gone. As a company you have to do earn your license to operate by behaving truly responsibly. And in order to get there, new leadership is needed. The good news is that leading companies are becoming rapidly aware of this. This book shows some great examples and case studies in a land that is nowhere near the country is was twenty years ago. Is China showing us the way forward? --Jan van Betten, Founder of Nudge.nl, a platform for bottom-up change, and former CEO Reed Elsevier, Germany

Présentation de l'éditeur :

In the face of strong competitive pressure and a dynamic market, multinational companies in China are forced to innovate with extraordinary pace and inventiveness. Environmental sustainability is a vital benchmark, and a key driver for the best companies in each sector - many of them allied with WWF, the conservation NGO. This illuminating book shows how leading multinational companies - all well-known brands - have transformed their practices, and the impact this is having on business in China and beyond. The cross-case analysis of the challenges faced by leading international firms, including Sony, HP, TetraPak and Nestle, present key lessons for business and for sustainability champions.

À propos de cette édition

• Éditeur: Greenleaf Publishing
• Date d'édition: 2015
• ISBN 10: 1783531614
• ISBN 13: 9781783531615
• Reliure: Relié
• Nombre de pages: 233