Genes, Climate, and Consumption Culture: Connecting the Dots - Couverture souple

Sheth, Jagdish N.

Couverture souple

ISBN 10 : 1787434125 ISBN 13 : 9781787434127

Editeur : Emerald Publishing Limited, 2017

Synopsis

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

A propos du livre

Présentation de l'éditeur

Emerald Points. Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people s food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate.

Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-à-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

Détails de l'édition

• Éditeur: Emerald Publishing Limited
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1787434125
• ISBN 13: 9781787434127
• Reliure: Broché
• Nombre de pages: 272
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible