Articles liés à Impact of New Media in Tourism
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- ÉditeurBusiness Science Reference
- Date d'édition2021
- ISBN 10 1799870952
- ISBN 13 9781799870951
- ReliureRelié
- Nombre de pages330
- ÉditeurDinis Maria Gorete, Bonixe Luís, Lamy Sónia, Breda Zélia
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Impact of New Media in Tourism
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Impact of New Media in Tourism Advances in Hospitality, Tourism, and the Services Industry
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Impact of New Media in Tourism (Advances in Hospitality, Tourism, and the Services Industry)
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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2912160208985
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Impact of New Media in Tourism Advances in Hospitality, Tourism, and the Services Industry
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ISBN 13 : 9781799870951
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Description du livre HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9781799870951
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Impact of New Media in Tourism
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(2021)
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Description du livre Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides theoretical and practical contributions in tourism and communication, including current research on the influence of new media and the active role of consumers in tourism. Coverage includes digital marketing, social media, and online branding, with. N° de réf. du vendeur 448342899
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Impact of New Media in Tourism
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Business Science Reference
(2021)
ISBN 10 : 1799870952
ISBN 13 : 9781799870951
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Description du livre Buch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications. N° de réf. du vendeur 9781799870951
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