Articles liés à Gonzo Marketing - Winning through Worst Practices
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Synopsis
Christopher Locke's guide promotes an effective method of marketing ideas using the Internet, seeking to be undistorted by hype. "Gonzo Marketing" provides a counter-intuitive, but highly pragmatic, approach to working in the new online marketplace.
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Présentation de l'éditeur
Gonzo Marketing is a knuckle–whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one–size–fits–all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Biographie de l'auteur
Chris Locke is author of The Bombast Transcripts, co-author of The Cluetrain Manifesto, and editor/publisher of the Webzine Entropy Gradient Reversals. He has worked for Fujitsu, Ricoh, the Japanese government's "Fifth Generation" artificial-intelligence project, Carnegie Mellon University's Robotics Institute, CMP Publications, Mecklermedia, MCI, and IBM. Named in a 2001 Financial Times Group survey as one of the "top 50 business thinkers in the world," he has written for a wide variety of publications, including Forbes, The Industry Standard, Information Week, Harvard Business Review, and Release 1.0. He lives in Boulder, Colorado.
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- ÉditeurCapstone Publishing Ltd
- Date d'édition2003
- ISBN 10 1841124834
- ISBN 13 9781841124834
- ReliureBroché
- Langueanglais
- Nombre de pages256
- Coordonnées du fabricantnon disponible
(Aucun exemplaire disponible)
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