This volume examines how far agribusiness corporations are responding to the opportunities and pressures resulting from emerging environmental awareness. In particular, in what ways are they changing their R & D and business practices in order to develop new environmentally oriented products, services and methods of production? And what can they change of their own volition, and where is external direction a necessary condition of environmentally friendly innovation?
These questions are explored through investigations of particular biotech and agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita -- and their behaviour in situations as diverse as California, Europe, Australia, Brazil, and Central America. The volume explores how some have responded to environmental pressures by exploiting new consumer-created markets; some changed their production practices in a sustainable way; while others have complied with (or resisted) state environmental regulation, notably labelling systems and certification. Each study explores how institutional, cultural, economic, political and technological contexts shape the strategies of big business. Topics include 'green bananas', genetically modified tomatoes and soya, the new markets in organic produce, health and pesticides, and access to justice.
The book explains why some corporations are successful in introducing environmentally friendly innovations, and others are not. The key to understanding contrasting outcomes is examining the interaction between internal corporate environments where profit and efficiency considerations predominate, and external environments where consumer preferences, NGO pressures and government regulation are important. The book also explores possible new roles for the public sector. The result is a sophisticated and critical analysis of business practices and regulatory systems in the agro-food sector.
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Kees Jansen is Lecturer in the Technology and Agrarian Development Group at Wageningen University in the Netherlands.
Sietze Vellema is Scientific Researcher in Technology Management and Policy in the Institute for Agro-Technical Research, Wageningen University and Research Centre.
'A milestone in the analysis of how we should consider corporate engagement with the environment.' Bill Pritchard, University of Sydney 'Provides an eye opener and food for thought for local businesses.' Bhupinder Singh, Malaysian Business 'A good read for the Malaysian palm oil sector.' Malaysian Business
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Description du livre Zed Books Ltd. Paperback. État : new. BRAND NEW, Agribusiness and Society: Corporate Responses to Environmentalism, Market Opportunities and Public Regulation, Kees Jansen, Sietze Vellema, How far are agribusiness corporations responding to emerging environmental awareness to play their part in the 'greening' of agriculture and food? Are they developing new environmentally-friendly products, services and production methods? How much change is voluntary, and where is external direction needed? These questions are explored through these highly original investigations of particular biotech and other agribusiness companies -- including Monsanto, Ciba Geigy, Dole, and Chiquita. Some companies have exploited new consumer-created markets; some have sought to change their production practices; others have complied with (or resisted) state environmental regulation. The book explains why some corporations have successfully carried through profound changes, and others have not. The key lies in the interaction between profit and efficiency considerations, and consumer preferences, NGO pressures and government regulation. N° de réf. du libraire B9781842774137
Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97818427741370000000
Description du livre Zed Books. État : BRAND NEW. BRAND NEW Softcover A Brand New Quality Book from a Full-Time Bookshop in business since 1992!. N° de réf. du libraire 2433691
Description du livre Zed Books, 2004. Paperback. État : New. book. N° de réf. du libraire 1842774131