Remaking France: Americanization, Public Diplomacy, and the Marshall Plan

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9781845454159: Remaking France: Americanization, Public Diplomacy, and the Marshall Plan

Book by Brian A McKenzie

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Brian A. McKenzie
Edité par Berghahn Books, United Kingdom (2008)
ISBN 10 : 1845454154 ISBN 13 : 9781845454159
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Description du livre Berghahn Books, United Kingdom, 2008. Paperback. État : New. 230 x 152 mm. Language: English . Brand New Book. A useful, well-researched monograph .[that connects] the policy of Americanization that Marshall Planners overtly laid out in the late 1940s to its actual implementation as a form of cultural power. This is an aspect of the Marshall Plan experience that is often completely absent from the earlier cold-war focused scholarship. * H-France This study opens up fascinating terrain for further critical evaluation in France and Western Europe. * International Studies Review An intriguing analysis of the postwar Marshall Plan as a form of public diplomacy to win the hearts and minds of the recalcitrant French. It is a timely study given the current calls for a revival of the Marshall Plan as part of American global strategy? Rich and convincing evidence of the bureaucratic turf battles, the haggling between European recovery agencies, the naive propaganda experiments.There is much to learn from this book about what happens when foreign policy distorts into a vision of American national culture as a transformative model for the rest of the world. * American Historical Review Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. This book, examining as it does the Marshall Plan as the form of public diplomacy of the United States in France after World War Two, offers a timely historical case study. Current debates about globalization and a possible revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. Relations between France and the United States are often tense despite their shared history and cultural ties, reflecting the general fear and disgust and attraction of America and Americanization. The period covered in this book offers a good example: the French Government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author. In many cases French society proved resistant to Americanization, and it is questionable whether public diplomacy actually accomplished what its advocates had promised. Nevertheless, by the 1950s the United States had established a strong cultural presence in France that included Hollywood, Reader s Digest, and American-style hotels. Brian A. McKenzie teaches history and comparative government at Kutztown University. His work has previously been published in French Politics, Culture, and Society and presented at a number of professional conferences. N° de réf. du libraire POW9781845454159

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2.

B A McKenzie
Edité par Berghahn Books, United Kingdom (2008)
ISBN 10 : 1845454154 ISBN 13 : 9781845454159
Neuf(s) Paperback Quantité : 10
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Description du livre Berghahn Books, United Kingdom, 2008. Paperback. État : New. 230 x 152 mm. Language: English . Brand New Book. A useful, well-researched monograph .[that connects] the policy of Americanization that Marshall Planners overtly laid out in the late 1940s to its actual implementation as a form of cultural power. This is an aspect of the Marshall Plan experience that is often completely absent from the earlier cold-war focused scholarship. * H-France This study opens up fascinating terrain for further critical evaluation in France and Western Europe. * International Studies Review An intriguing analysis of the postwar Marshall Plan as a form of public diplomacy to win the hearts and minds of the recalcitrant French. It is a timely study given the current calls for a revival of the Marshall Plan as part of American global strategy? Rich and convincing evidence of the bureaucratic turf battles, the haggling between European recovery agencies, the naive propaganda experiments.There is much to learn from this book about what happens when foreign policy distorts into a vision of American national culture as a transformative model for the rest of the world. * American Historical Review Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. This book, examining as it does the Marshall Plan as the form of public diplomacy of the United States in France after World War Two, offers a timely historical case study. Current debates about globalization and a possible revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. Relations between France and the United States are often tense despite their shared history and cultural ties, reflecting the general fear and disgust and attraction of America and Americanization. The period covered in this book offers a good example: the French Government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author. In many cases French society proved resistant to Americanization, and it is questionable whether public diplomacy actually accomplished what its advocates had promised. Nevertheless, by the 1950s the United States had established a strong cultural presence in France that included Hollywood, Reader s Digest, and American-style hotels. Brian A. McKenzie teaches history and comparative government at Kutztown University. His work has previously been published in French Politics, Culture, and Society and presented at a number of professional conferences. N° de réf. du libraire POW9781845454159

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Brian A McKenzie
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ISBN 10 : 1845454154 ISBN 13 : 9781845454159
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Description du livre Berghahn Books, 2008. Paperback. État : New. book. N° de réf. du libraire 1845454154

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McKenzie, B. A.
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Description du livre Berghahn Books, 2016. Paperback. État : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du libraire ria9781845454159_lsuk

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Description du livre Berghahn Books, 2007. PAP. État : New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire LQ-9781845454159

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Description du livre Berghahn Books, 2007. PAP. État : New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du libraire IQ-9781845454159

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Brian A McKenzie
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Description du livre Berghahn Books, 2008. Paperback. État : New. N° de réf. du libraire DADAX1845454154

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McKenzie Brian A.
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Description du livre Berghahn Books. État : New. pp. 272 This item is printed on Demand. N° de réf. du libraire 11241961

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Brian A McKenzie
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Description du livre Berghahn Books. Paperback. État : New. Paperback. 272 pages. Dimensions: 9.1in. x 6.0in. x 0.8in.Public diplomacy, neglected following the end of the Cold War, is once again a central tool of American foreign policy. This book, examining as it does the Marshall Plan as the form of public diplomacy of the United States in France after World War Two, offers a timely historical case study. Current debates about globalization and a possible revival of the Marshall Plan resemble the debates about Americanization that occurred in France over fifty years ago. Relations between France and the United States are often tense despite their shared history and cultural ties, reflecting the general fear and disgust and attraction of America and Americanization. The period covered in this book offers a good example: the French Government begrudgingly accepted American hegemony even though anti-Americanism was widespread among the French population, which American public diplomacy tried to overcome with various cultural and economic activities examined by the author. In many cases French society proved resistant to Americanization, and it is questionable whether public diplomacy actually accomplished what its advocates had promised. Nevertheless, by the 1950s the United States had established a strong cultural presence in France that included Hollywood, Readers Digest, and American-style hotels. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9781845454159

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McKenzie, Brian A.
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Description du livre Berghahn Books. PAPERBACK. État : New. 1845454154 Special order direct from the distributor. N° de réf. du libraire ING9781845454159

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