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Jackson, Paul Little Book of Smart ISBN 13 : 9781845842727

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9781845842727: Little Book of Smart
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Présentation de l'éditeur :
Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and – in its first ten years – achieving sales of more than three quarters of a million cars around the world. It hasn’t all been plain sailing for smart, though. Well publicized financial woes, the launch of at least one inappropriate model range and the subsequent rationalization of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today’s buyers’ tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors. In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today – with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA.
Biographie de l'auteur :
Paul Jackson has been a smart fanatic since the model’s debut, and purchased one of the first officially imported examples in the UK. Since then he has owned a succession of city-coupés and fortwos, as well as a roadster coupé. He is actively involved in the smart scene, and has accumulated a large collection of smart photography, brochures and paraphernalia. This, the little book of smart, is Paul’s first motoring book, which makes full use of his archives, his experience and his expertise.

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  • ÉditeurVeloce Publishing
  • Date d'édition2009
  • ISBN 10 1845842723
  • ISBN 13 9781845842727
  • ReliureBroché
  • Nombre de pages144
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9781845841485: The Little Book of Smart

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ISBN 10 :  1845841484 ISBN 13 :  9781845841485
Editeur : Veloce, 2008
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Description du livre Paperback. Etat : new. Paperback. Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors.In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It's a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with 112 colour pictures and entertaining text make this a great little book. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. This book guides us through the history of this brand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781845842727

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Description du livre Etat : New. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. This book guides us through the history of this brand. Num Pages: 144 pages, 112 illustrations. BIC Classification: WGCB. Category: (G) General (US: Trade). Dimension: 140 x 147 x 13. Weight in Grams: 234. . 2009. New edition. Paperback. . . . . N° de réf. du vendeur V9781845842727

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Description du livre Etat : New. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. This book guides us through the history of this brand. Num Pages: 144 pages, 112 illustrations. BIC Classification: WGCB. Category: (G) General (US: Trade). Dimension: 140 x 147 x 13. Weight in Grams: 234. . 2009. New edition. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du vendeur V9781845842727

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Description du livre Paperback. Etat : new. Paperback. Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors.In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It's a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with 112 colour pictures and entertaining text make this a great little book. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. This book guides us through the history of this brand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N° de réf. du vendeur 9781845842727

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Description du livre Paperback. Etat : new. Paperback. Brand new chapter brings this book right up-to-date for 2009. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, now an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. It hasn't all been plain sailing for smart, though. Well publicised financial woes, the launch of at least one inappropriate model range and the subsequent rationalisation of the entire product line-up meant plenty of problems along the way. But throughout it all, fans of the smart concept remained loyal to the brand and sales of the fortwo city car continued to prosper. These days, the future looks rosier. An all-new fortwo model range was launched in 2007, along with the announcement of the long-awaited debut of the smart brand into the American market for 2008. The latest model is more sophisticated and more in tune with today's buyers' tastes, while losing none of the inventiveness, practicality and sheer chic appeal of its predecessors.In the little book of smart, author and smart fanatic Paul Jackson guides us through the entire history of the brand, its highs and lows, its successes and failures, and on to today - with the very latest fortwo line-up promising major sales worldwide and, of course, helping to pave the way for a future for smart in the USA. It's a fascinating tale, told succinctly and in an entertaining style, and complemented by full colour photography throughout. 144 pages packed with 112 colour pictures and entertaining text make this a great little book. What started off as an idea from Swiss watchmaker Swatch eventually evolved into the successful launch of the smart brand, an integral part of the Mercedes-Benz family and - in its first ten years - achieving sales of more than three quarters of a million cars around the world. This book guides us through the history of this brand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N° de réf. du vendeur 9781845842727

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