Inside the Rolls-Royce & Bentley Styling Department 1971 to 2001 - Couverture rigide

Hull, Graham

Couverture rigide

ISBN 10 : 184584601X ISBN 13 : 9781845846015

Editeur : Veloce Publishing, 2014

Synopsis

Unusual book

A propos du livre

Présentation de l'éditeur :

From his time as part of a small design team working on the Silver Spirit/Mulsanne, to becoming Chief Stylist at Crewe, Graham Hull peels back the curtain on  an idiosyncratic institution. Throwing light on a factory motivated as much by pride as the bottom-line, all the projects - whether production, special commission, or aborted designs - are covered, and the unique styling process is explored. This styling process was a key element in the resurgence of the dormant Bentley marque, that, with its fortunes on the rise, became the star of the Geneva Motor Show, attracting commissions from wealthy enthusiasts for totally customized  vehicles. Founding fathers Royce and Rolls melded engineering with marketing, but as marketing took over the union fractured. The drama of how this British institution was divided between BMW and VW, and how aesthetic design (never cherished by British management) became increasingly recognized, is fundamental to the story. The bewildering number of projects during the 1990s is a genuine eye-opener. and a phenomena that demanded unique peoples, skills, and facilities.

Revue de presse :

We're always intrigued by stories written by former Crewe workers, hence our interest in this hefty hardback written by the man who started out as an apprentice designer at Rolls-Royce and ended up as the company's chief stylist. It charts the personal progress of Graham Hull and the company he worked for over a thirty-year period. But more importantly it provides an insight into some of the fascinating design proposals, particularly from the 1980s onwards  when the potential of Bentley finally began to be realised after many years of neglect. It's a highly recommended title for anyone who enjoys reading about the company and the people  behind the cars. --Rolls-Royce & Bentley Driver

A highly interesting insider report. --British Classics

A long overdue book by pretty much the only person who could have written it. --The Flying Lady

À propos de cette édition

• Éditeur: Veloce Publishing
• Date d'édition: 2014
• ISBN 10: 184584601X
• ISBN 13: 9781845846015
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 176