The Economist Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it

 
9781846688973: The Economist Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it

IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset.

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Présentation de l'éditeur :

Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset.

Biographie de l'auteur :

Stephen Johnson is Chief Intellectual Property and Policy Officer at One Mind, an organisation devoted to innovation in neuroscience. He has over 30 years of experience in intellectual property law, and was previously founding partner of the Kirkland & Ellis LLP New York and San Francisco offices and the former head of its New York and San Francisco intellectual property groups. He began his career at Bird & Bird in London. Stephen has a degree in Natural Sciences from Cambridge University, and graduated from law schools in London and Chicago. He is a former Chair of the Technology Committee of the International Bar Association.

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Stephen Johnson
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ISBN 10 : 1846688973 ISBN 13 : 9781846688973
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Description du livre Profile Books Ltd, United Kingdom, 2015. Paperback. État : New. Main. 216 x 135 mm. Language: English . Brand New Book. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset. N° de réf. du libraire AA99781846688973

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Description du livre Profile Books Ltd, United Kingdom, 2015. Paperback. État : New. Main. 216 x 135 mm. Language: English . Brand New Book. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry s battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset. N° de réf. du libraire AA99781846688973

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Description du livre 2015. Paperback. État : New. Main. 135mm x 216mm x 19mm. Paperback. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard the.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 352 pages. 0.298. N° de réf. du libraire 9781846688973

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Description du livre Profile Books Ltd. Paperback. État : new. BRAND NEW, The Economist Guide to Intellectual Property: What it is, How to Protect it, How to Exploit it, Stephen Johnson, IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, pose the right questions to their advisers and maximize the value from this crucial intangible asset. N° de réf. du libraire B9781846688973

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Description du livre Profile Books, 2015. Paperback. État : New. 13.5 x 21.6 cm. Intellectual Property (IP) is worth an estimated $5trn in the US alone. It covers patents, trademarks, domain names, copyrights, trade secrets and know-how. The IP of a big brand can be worth tens of billions of dollars. And yet IP is hard to value; accountants struggle with it, and banks treat it cautiously as loan collateral. Unsurprisingly, companies zealously guard their own ideas and fight to acquire those of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex. Protections deemed excessive to one party are seen as inadequate to another. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP - as demonstrated in the pharmaceutical industry's battle with generic drugs.This guide to intellectual property will help companies, investors, and creative thinkers understand the scope and nature of IP issues, and maximize the value from this crucial intangible asset. Paperback. N° de réf. du libraire MM-42064257

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Description du livre 2015. Paperback. État : New. Main. 135mm x 216mm x 19mm. Paperback. IP accounts for an estimated $5trn of GDP in the US alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealou.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 352 pages. 0.298. N° de réf. du libraire 9781846688973

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