The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life

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9781847946751: The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
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'It is hard to imagine any story of innovation in our thinking about economics that does not involve Uri and John, especially their exploration of the sensitive, hidden aspects of economics.' DAN ARIELY, author of PREDICTABLY IRRATIONAL

WHY DID FUNDRAISERS WHO WERE OFFERED CASH INCENTIVES COLLECT LESS THAN THOSE WHO WEREN'T PAID AT ALL?

WHY DID A SCHOOL'S DECISIONS TO FINE PARENTS WHO PICKED UP THEIR CHILDREN LATE MAKE THEM EVEN LATER?

WHY DID A CALIFORNIAN VINEYARD FIND THAT WHEN IT PUT ITS PRICES UP ITS SALES ACTUALLY INCREASED?

Leading behavioural economists John List and Uri Gneezy provide answers to all these questions, revealing the truth about what motivates us and how we respond to different types of incentive. Along the way, they visit inner-city classrooms to study the impact of different types of reward on children's test scores. They scrutinise Chicago car dealerships to see how sales people decide what price to quote a prospective customer. And they study people as far apart as Tanzania and India to establish whether men really are more competitive than women. Their findings shed fascinating light on the complex science of human motivation. At the same time they show just how radically people's behaviour can be transformed by even the subtlest of carefully judged incentives.

'A real home run of a book that shows how real people make real decisions in the real world. A breakthrough in both economic theory and practice.' DARON ACEMOGLU, co-author of WHY NATIONS FAIL

Présentation de l'éditeur :

Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more.

Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women.

Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works.

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Uri Gneezy, John List
Edité par Cornerstone, United Kingdom (2015)
ISBN 10 : 1847946755 ISBN 13 : 9781847946751
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Description du livre Cornerstone, United Kingdom, 2015. Paperback. État : New. 198 x 129 mm. Language: English . Brand New Book. Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women. Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works. N° de réf. du libraire AAZ9781847946751

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Uri Gneezy, John List
Edité par Cornerstone, United Kingdom (2015)
ISBN 10 : 1847946755 ISBN 13 : 9781847946751
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Description du livre Cornerstone, United Kingdom, 2015. Paperback. État : New. 198 x 129 mm. Language: English . Brand New Book. Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women. Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works. N° de réf. du libraire AAZ9781847946751

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Description du livre Cornerstone. Paperback. État : new. BRAND NEW, The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life, Uri Gneezy, John List, Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women. Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works. N° de réf. du libraire B9781847946751

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Description du livre Random House Books, 2015. État : New. Presents an examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Num Pages: 288 pages. BIC Classification: JFCA; KC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 129 x 18. Weight in Grams: 206. . 2015. Paperback. . . . . . N° de réf. du libraire V9781847946751

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List, John, Gneezy, Uri
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Description du livre Random House Books. État : New. Presents an examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Num Pages: 288 pages. BIC Classification: JFCA; KC. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 200 x 129 x 18. Weight in Grams: 206. . 2015. Paperback. . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781847946751

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Description du livre Paperback. État : New. Not Signed; Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do - and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field stu. book. N° de réf. du libraire ria9781847946751_rkm

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