Business Intelligence: Evaluation and Impact on Performance - Couverture rigide

Cohen, Corine

Couverture rigide

ISBN 10 : 1848211147 ISBN 13 : 9781848211148

Editeur : ISTE Ltd and John Wiley & Sons Inc, 2009

Synopsis

Effective Strategic Intelligence (SI) is vital for organizations in an international context of instability, complexity and intense competition. Following a long process of qualitative, quantitative and empirical research next to SI experts and large companies, this book proposes a way to improve SI and its impact on the performance of an organization. From an exploration, description and evaluation model of SI, a measurement tool in two parts, for the producer and the user of SI, has been built. For all kind of firms and all advancement levels of SI, it allows the construction of a control panel which can be used to pilot SI and its impact on the performance of an organization.

A propos du livre

À propos de l?auteur

Corine Cohen has taught a number of courses at leading business schools like HEC (Ecole des Hautes Etudes Commerciales), ESCP-EAP (Ecole Supérieure de Commerce de Paris), IEP (Institut d'Etudes Politiques), ESSEC (Ecole Supérieure des Sciences Economiques et Commerciales) and ISML (Sup de Luxe). She has also consulted many large organizations.
Her research, teaching and consulting activities are focused on Business Intelligence, Luxury Brand Management, Marketing and Strategy.

Détails de l'édition

• Éditeur: ISTE Ltd and John Wiley & Sons Inc
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 1848211147
• ISBN 13: 9781848211148
• Reliure: Relié
• Nombre de pages: 304
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible