Doing Business in Emerging Markets - Couverture souple

S Cavusgil; Pervez Ghauri; Ayse Akcal

Couverture souple

ISBN 10 : 1849201544 ISBN 13 : 9781849201544

Editeur : SAGE Publications Ltd, 2012

Synopsis

Doing Business in Emerging Markets Written in a clear and accessible way, this text covers all of the key topics students need to understanding in International Business in the context of emerging markets. Full description

A propos du livre

Présentation de l'éditeur :

The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from across the world, this text covers all the key topics on an Emerging Markets course in an engaging and accessible way. Examining pre-entry as well as post-entry issues and strategies, this text shows how the emerging market context challenges traditional international business theories. Globalization is widely discussed as are topics such as Csr, regulation, finance and communication.

À propos de cette édition

• Éditeur: SAGE Publications Ltd
• Date d'édition: 2012
• ISBN 10: 1849201544
• ISBN 13: 9781849201544
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 416