McQuail's Mass Communication Theory

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9781849202923: McQuail's Mass Communication Theory

McQuail's Mass Communication Theory A new edition of the pre-eminent text in mass communication theory. Nothing else in the field is as comprehensive, as authoritative, or as popular. The market leader by some distance. Full description

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur :

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.

Fully up-to-date, this new edition includes:

  • New boxed case studies on key research publications, familiarizing students with the critical research texts in the field
  • A new streamlined structure for better navigation
  • More definitions, examples, and illustrations throughout to bring abstract concepts to life
  • Major updates on new media, globalization, work and economy

McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Biographie de l'auteur :

Denis McQuail is emeritus professor of communication at the University of Amsterdam and visiting professor in the Department of Politics, University of Southampton. His books include Audience Analysis (1997) and McQuail's Mass Communication Theory (5th ed. 2005), a comprehensive introduction to the field that takes full account of new technologies and globalization issues. His most recent edited collection is Communication Theory and Research (2006), which presents outstanding studies in communications research published during the last decade. The selections are drawn from the European Journal of Communication, a leading international journal, founded by McQuail, Peter Golding and Els De Bens.

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Denis Mcquail
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ISBN 10 : 1849202923 ISBN 13 : 9781849202923
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Description du livre SAGE SOUTH ASIA. PB. État : Brand New. International Edition. International Edition, Cover & ISBN may be different from US edition, PAPERBACK. Book Condition: New. Brand New,Softcover,No Access code & No context dvd, But Contents are same as US Edition. Printed in English Language, Prompt shipping by USPS/,UPS/,DHL/,FedEx. Exceptional customer Service, Satisfaction Guaranteed. We may ship the books from Asian regions for inventory purpose. "Special Note" We do provide service on APO BOX & PO BOX addresses only in usa. N° de réf. du libraire Aadi13164

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Description du livre État : Brand New. New. Soft Cover International edition. Different ISBN and Cover image but contents are same as US edition. Customer Satisfaction guaranteed!!. N° de réf. du libraire SHAK124927

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Description du livre Softcover. État : New. Brand New; Paperback; Black & White or Color International Edition. ISBN and Cover page may differ but similar contents as US edition. GET IT FAST in 3-5 business days by DHL/FEDEX with tracking number. Books printed in English. No shipping to PO Box/APO/FPO address. In some instances, the international textbooks may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code or CD is not provided with these editions, unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire GBD41441566

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Edité par Sage Publications Ltd 2010-02-18 (2010)
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Description du livre Sage Publications Ltd 2010-02-18, 2010. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-BER-00293804

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Description du livre SAGE Publications Ltd, 2010. État : New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without. N° de réf. du libraire ABE_book_new_1849202923

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Edité par Sage Publications Ltd, United Kingdom (2010)
ISBN 10 : 1849202923 ISBN 13 : 9781849202923
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Description du livre Sage Publications Ltd, United Kingdom, 2010. Paperback. État : New. 6th Revised edition. 228 x 180 mm. Language: English . Brand New Book. Denis McQuail s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here. - Mark Deuze, Indiana University and Leiden University This is a unique work tested by time and generations of students around the world - North, South, East and West. - Kaarle Nordenstreng, University of Tampere McQuail s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field. - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: * Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects * New boxed case studies on key research publications, to familiarize students with the critical research texts in the field * Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without. N° de réf. du libraire AAZ9781849202923

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