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What Would Apple Do?: How You Can Learn from Apple and Make Money, Inspirations and Ideas - Couverture souple
Synopsis
In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.
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À propos de l?auteur
Dirk Beckmann is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology, and design thinking.
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What Would Apple Do? How you can learn from Apple and make money
Edité par
Biteback Publishing, 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
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Paperback. Etat : Fine. N° de réf. du vendeur GOR013772305
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What Would Apple Do? : How You Can Learn from Apple and Make Money, Inspirations and Ideas
Edité par
Biteback Publishing, 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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What Would Apple Do?: How You Can Learn from Apple and Make Money
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Biteback Publishing (edition Translation), 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Ancien ou d'occasion
Paperback
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Paperback. Etat : Good. Translation. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. N° de réf. du vendeur 1849545731-11-1
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What Would Apple Do? : How You Can Learn from Apple and Make Money, Inspirations and Ideas
Edité par
Biteback Publishing, 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Neuf
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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What Would Apple Do?
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur BD-9781849545730
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What Would Apple Do? (Paperback)
Edité par
Biteback Publishing, London, 2013
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
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Paperback. Etat : new. Paperback. iPod, iPad, iTunes, App Store. Apple's must-have products are one big success story. So what is their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what a normal technology company would do. This book is about the way a major global technology company is able to dominate the markets with highly unfashionable business models. But it's also about how it is possible to make money on the Web using outmoded methods. Explains the rise and rise of Apple and the secrets of its success. Reveals how you can learn from Apple to develop compelling ideas and market them successfully. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781849545730
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What Would Apple Do?
Vendeur : PBShop.store UK, Fairford, GLOS, Royaume-Uni
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PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur BD-9781849545730
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What Would Apple Do? How you can learn from Apple and make money
Edité par
Biteback Publishing, 2013
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Ancien ou d'occasion
paperback
Vendeur : Y-Not-Books, Hereford, Royaume-Uni
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paperback. Etat : Good. Bumped edges Sun damage to edge of pages Next day dispatch. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. N° de réf. du vendeur mon0000367762
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What Would Apple Do?
Edité par
Biteback Publishing, 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Neuf
Couverture souple
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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What Would Apple Do?: How you can learn from Apple and make money
Edité par
Biteback Publishing, 2014
ISBN 10 : 1849545731
ISBN 13 : 9781849545730
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
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Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 178. N° de réf. du vendeur B9781849545730
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