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Présentation de l'éditeur :
Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as facebook's privacy rulings and Google's alliance with Nielsen. Offering the first really comparative study, it will be critical for media students and professionals.
Biographie de l'auteur :
Professor Mark Balnaves is Senior Research Fellow in New Media, in the Department of Internet Studies in the School of Media, Culture and Creative Arts, Curtin University of Technology, Australia. Professor Tom O'Regan was the Head of the School of English, Media Studies and Art History at University of Queensland from 2005-2008, Director of the Australian Key Centre for Cultural and Media Policy (1999-2002, Griffith University) and the Centre for Research in Culture and Communication (1996-1998, Murdoch University). In 2002 he was elected a Fellow of the Australian Academy of Humanities. From 2002-2003 he was the Australian UNESCO-Orbicom Professor of Communication. Ben Goldsmith is a Reseach Fellow at the University of Queensland.
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- ÉditeurBloomsbury Academic
- Date d'édition2011
- ISBN 10 1849663424
- ISBN 13 9781849663427
- ReliureRelié
- Nombre de pages288
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Rating the Audience : The Business of Media
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(2011)
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ISBN 13 : 9781849663427
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Rating the Audience The Business of Media
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Rating the Audience: The Business of Media by Balnaves, Mark, O'Regan, Tom, Goldsmith, Ben [Hardcover ]
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Description du livre Hardcover. Etat : new. Hardcover. This book is available as open access through the Bloomsbury Open Access programme and is available on Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat.Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen.Offering the first real comparative study, it will be critical for media students and professionals. This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781849663427
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Rating the Audience: The Business of Media
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Description du livre Hardcover. Etat : Brand New. 272 pages. 9.25x6.50x1.25 inches. In Stock. N° de réf. du vendeur x-1849663424
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