How to Win Campaigns: Communications for Change

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9781849711142: How to Win Campaigns: Communications for Change
Présentation de l'éditeur :

How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.

Biographie de l'auteur :

Chris Rose is an environmental campaigner and communications consultant who is author of the Campaign Strategy Newsletter, has worked for Greenpeace, where he was a leader of the successful campaign that stopped the sinking of the Brent Spar oil platform in the north Atlantic, Friends of the Earth, WWF International and a host of other organizations on issues from drugs strategy to fear of crime.

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Chris Rose
Edité par Taylor Francis Ltd, United Kingdom (2011)
ISBN 10 : 1849711143 ISBN 13 : 9781849711142
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Description du livre Taylor Francis Ltd, United Kingdom, 2011. Paperback. État : New. 2nd Revised edition. 214 x 168 mm. Language: English . Brand New Book. How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book s key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. N° de réf. du libraire AA69781849711142

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Description du livre Routledge 2010-09-29, 2010. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-GRD-00598772

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Chris Rose
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Description du livre Taylor Francis Ltd, United Kingdom, 2011. Paperback. État : New. 2nd Revised edition. 214 x 168 mm. Language: English . Brand New Book. How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn t) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book s key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. N° de réf. du libraire AA69781849711142

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Description du livre Taylor & Francis Ltd. Paperback. État : new. BRAND NEW, How to Win Campaigns: Communications for Change (2nd Revised edition), Chris Rose, How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers. N° de réf. du libraire B9781849711142

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Description du livre Taylor & Francis Ltd, 2010. État : New. 2010. 2nd Edition. Paperback. A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Num Pages: 400 pages, Photographs, figures, tables, graphs, boxes, index. BIC Classification: JPW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 171 x 30. Weight in Grams: 636. . . . . . . N° de réf. du libraire V9781849711142

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Description du livre Routledge, 2010. PAP. État : New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. N° de réf. du libraire GB-9781849711142

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Description du livre Taylor & Francis Ltd. État : New. 2010. 2nd Edition. Paperback. A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Num Pages: 400 pages, Photographs, figures, tables, graphs, boxes, index. BIC Classification: JPW. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 215 x 171 x 30. Weight in Grams: 636. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781849711142

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