Description du livre Etat : New. New! This book is in the same immaculate condition as when it was published 3.26. N� de r�f. du vendeur 353-1851245383-new

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Art of Advertising, The

Julie Anne Lambert

Edit� par The Bodleian Library (2020)

ISBN 10 : 1851245383 ISBN 13 : 9781851245383

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Kennys Bookshop and Art Galleries Ltd.
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Description du livre Etat : New. 2020. Hardcover. . . . . . N� de r�f. du vendeur V9781851245383

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The Art of Advertising, The

Lambert, Julie Anne

Edit� par Bodleian Library, University of Oxford (2020)

ISBN 10 : 1851245383 ISBN 13 : 9781851245383

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Ria Christie Collections
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Description du livre Etat : New. In. N� de r�f. du vendeur ria9781851245383_new

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The Art of Advertising, The

Lambert, Julie Anne

Edit� par Bodleian Library, University of Oxford (2020)

ISBN 10 : 1851245383 ISBN 13 : 9781851245383

Neuf Couverture rigide Quantit� disponible : > 20

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Brook Bookstore
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Description du livre Etat : new. N� de r�f. du vendeur f7136573419b0f76a1926a68d3205ea9

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The Art of Advertising

Julie Anne Lambert

Edit� par Bodleian Library (2020)

ISBN 10 : 1851245383 ISBN 13 : 9781851245383

Neuf Couverture rigide Quantit� disponible : 1

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Collector Bookstore
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Description du livre Hard Cover. Etat : New. Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements -- which have survived by chance and are now divorced from their original purpose -- provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past. N� de r�f. du vendeur ING-2020-9781851245383-X3

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