Liberty and Co. in the Fifties and Sixties: A Taste for Design

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9781851495726: Liberty and Co. in the Fifties and Sixties: A Taste for Design

An overview of Liberty & Co. in the fifties and sixties - a period of renewal for the company.

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About the Author :

Anna Buruma trained as a theatre designer at Central School of Art & Design. She worked in the theatre and later as a costume designer for television and film. She later studied the history of dress at the Courtauld Institute. She works as a free-lance researcher and has been the archivist at Liberty since 1995 and museum administrator at Central Saint Martins College of Art & Design since 2005.

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Anna Buruma
Edité par Antique Collectors' Club, Ltd. (2008)
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Description du livre ACC Art Books, United Kingdom, 2009. Hardback. État : New. Language: English . Brand New Book. Over the years since its inception in 1875 as the Oriental Emporium, Liberty s has both been at the forefront of fashion and the decorative arts and has sat comfortably riding on its waves. Its history is at the heart of its image to the outside world. In the fifties, Liberty s tried to subvert this image, but subsequently embraced it wholeheartedly in the following decade. Liberty s beginnings are well-known and most historians of the decorative arts will agree that the company had a significant impact on design in the early twentieth century. However, through the years Liberty Co. took many forms.History, far from being irrelevant nostalgia, offers us a chance to learn from our mistakes and, indeed, successes. Perhaps now, as, emerging from a difficult recent period, this grand company looks confidently to the future, it is a good time to look back to the Liberty of the fifties and sixties: a less well-recognised moment in Liberty s history, but perhaps no less significant. The 1950s were a frugal time and any retailer who wholeheartedly promoted modern design was taking a risk. In truth, Liberty Co. probably played it safe, running its modern products alongside the more traditional ones, so as not to scare away longstanding customers.It is perhaps for this reason that Liberty Co. is not so prominent in people s memories as a modern store in the 1950s. In a way this was a period that prepared the business for its flowering in the 1960s. Almost overnight, the emporium of traditional style found itself not just at one of the best spots in London, but at the very epicentre of the world of fashion: Carnaby Street in the sixties. N° de réf. du libraire AAR9781851495726

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Anna Buruma
Edité par ACC Art Books, United Kingdom (2009)
ISBN 10 : 185149572X ISBN 13 : 9781851495726
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The Book Depository US
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Description du livre ACC Art Books, United Kingdom, 2009. Hardback. État : New. Language: English . Brand New Book. Over the years since its inception in 1875 as the Oriental Emporium, Liberty s has both been at the forefront of fashion and the decorative arts and has sat comfortably riding on its waves. Its history is at the heart of its image to the outside world. In the fifties, Liberty s tried to subvert this image, but subsequently embraced it wholeheartedly in the following decade. Liberty s beginnings are well-known and most historians of the decorative arts will agree that the company had a significant impact on design in the early twentieth century. However, through the years Liberty Co. took many forms.History, far from being irrelevant nostalgia, offers us a chance to learn from our mistakes and, indeed, successes. Perhaps now, as, emerging from a difficult recent period, this grand company looks confidently to the future, it is a good time to look back to the Liberty of the fifties and sixties: a less well-recognised moment in Liberty s history, but perhaps no less significant. The 1950s were a frugal time and any retailer who wholeheartedly promoted modern design was taking a risk. In truth, Liberty Co. probably played it safe, running its modern products alongside the more traditional ones, so as not to scare away longstanding customers.It is perhaps for this reason that Liberty Co. is not so prominent in people s memories as a modern store in the 1950s. In a way this was a period that prepared the business for its flowering in the 1960s. Almost overnight, the emporium of traditional style found itself not just at one of the best spots in London, but at the very epicentre of the world of fashion: Carnaby Street in the sixties. N° de réf. du libraire AAR9781851495726

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