Articles liés à The Image of a Company: Manual for Corporate Identity
Synopsis
A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals.
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- ÉditeurPhaidon Press
- Date d'édition1994
- ISBN 10 1854544047
- ISBN 13 9781854544049
- ReliureRelié
- Langueanglais
- Nombre de pages224
- Coordonnées du fabricantnon disponible
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Image d'archives
The Image of a Company : Manual for Corporate Identity
Edité par
Phaidon Press, 1994
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 16574978-6
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company : Manual for Corporate Identity
Edité par
Phaidon Press, 1994
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 38595609-20
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company: Manual for Corporate Identity
Edité par
V+K Publishing, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. N° de réf. du vendeur 9970124
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company: Manual for Corporate Identity
Edité par
Architecture Design and Technology Press, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781854544049. N° de réf. du vendeur 9865128
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company: Manual for Corporate Identity
Edité par
Architecture Design and Technology Press, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1850grams, ISBN:9781854544049. N° de réf. du vendeur 9562427
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company: Manual for Corporate Identity
Edité par
Phaidon Press (edition First Edition), 1994
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 1854544047-11-1
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
The image of a company: manual for corporate identity
Edité par
Phaidon Press Ltd, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : Cotswold Internet Books, Cheltenham, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
English text. 1st edition. A bright, tidy large format book. Dust jacket a bit edge worn with repaired tears, no losses. Used - Very Good. VG hardback in Good dust jacket. N° de réf. du vendeur BOOKS267489I
Quantité disponible : 1 disponible(s)
Image d'archives
The Image of a Company: Manual for Corporate Identity
Edité par
Phaidon Press, 1994
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Vendeur : St Vincent de Paul of Lane County, Eugene, OR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. hardcover 100% of proceeds go to charity! Good condition with all pages in tact. Item shows signs of use and may have cosmetic defects. N° de réf. du vendeur Y-004-2898
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
The Image of a company : manual for corporate identity
Edité par
London : Architecture Design and Technology Press, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : MW Books, New York, NY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. N° de réf. du vendeur 241689
Quantité disponible : 5 disponible(s)
Image fournie par le vendeur
The Image of a company : manual for corporate identity
Edité par
London : Architecture Design and Technology Press, 1990
ISBN 10 : 1854544047
ISBN 13 : 9781854544049
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : MW Books Ltd., Galway, Irlande
Évaluation du vendeur 5 sur 5 étoiles
First Edition. Fine cloth copy in an equally fine dust-wrapper. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. Physical description; 224 p. : col. ill. ; 34 cm. Notes; First published in Dutch, Laren, Netherlands: V & K Publishing, 1990. Bibliography, p. 217-8. - Includes index. Summary; A presentation of a series of international case studies illustrating the importance of corporate identity (how companies present themselves to the outside world) which is recognised as an important management issue. In parallel with a number of international case studies, for example, Esprit, IBM, Braun, Adidas and Coca Cola, there is a manual, by Ben Bos of "Total Design" detailing how to achieve a distinctive corporate identity. The work provides useful information for companies of every size, with advice on expressing a company's image by means of colour, typography, forms, packaging, the use of signs, fleet-marking, publicity and promotion materials. In the same way, management issues of co-ordination and implementation are discussed and illustrated. Practical details are supplied in a full technical account of an imaginary corporate image programme. The book is intended for the use of graphic designers, managers, marketing and publicity professionals. Subjects; Corporate image. Industrial design coordination. Marketing. Packaging Design. Industrial publicity. Corporate identity. Business communication & presentation ; Public relations. Design / General. Business & Economics / Advertising & Promotion. Genre; Illustrated. 1 Kg. N° de réf. du vendeur 241689
Quantité disponible : 5 disponible(s)