Bright Marketing: Why should people bother to buy from you? - Couverture souple

Craven, Robert

Couverture souple

ISBN 10 : 1854584049 ISBN 13 : 9781854584045

Editeur : Crimson Publishing, 2007

Synopsis

Based on a series of award-winning workshops, Bright Marketing reveals that in a world where much is the same, your business needs to be a bit different in order to stand out from the crowd. This revolutionary book shows you how you can apply simple practical changes to your business to ensure its success! This book exposes how your business is always communicating; everything you do communicates something to the customer. With this key factor in mind, Bright Marketing helps you decide what it is that you wish to be communicating,how to be clear about who you want to be communicating with and what the message is that you want them to receive. The author, Robert Craven, has an extensive and practical experience of business marketing. Currently managing director of the Directors' Centre, Robert was titled the 'the entrepreneurship guru' by the Financial Times and as ‘truly inspirational’ by The Independent. Written in an informal style, this interactive book is both practical and inspiring, engaging you by helpfully leaving spaces for you to make notes and answer questions posed by the author. This book will prove indispensable whatever your business size - whether you trade locally, regionally, nationally or internationally, Bright Marketing will provide you with the know-how in order to position your businesses leaps ahead of the competition.

A propos du livre

Présentation de l'éditeur

Why should people bother to buy from you when they can buy from the competition? What makes your business different from the rest? We live in a world where everything claims to be better and yet everything seems to be the same. Bright Marketing argues that in a world full of mediocrity it only takes a 5% difference from the competition to stand out. Based on a series of award-winning workshops, Bright Marketing highlights how it is not possible to not communicate and shows how your business always is communicating; how everything you do communicates something to the customer. The book goes on to help you decide what it is that you wish to be communicating, and to be clear about who you want to be communicating with and what the message is that you want them to receive. In a today s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing can help you look at your business through the eyes of your customer and put yourself ahead of the competition.

Biographie de l'auteur

Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.

Détails de l'édition

• Éditeur: Crimson Publishing
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 1854584049
• ISBN 13: 9781854584045
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible