Creating Powerful Brands

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9781856178495: Creating Powerful Brands

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Présentation de l'éditeur :

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

In this influential textbook, de Chernatony, McDonald & Wallace:

• Summarise the latest thinking and best practice in the domain of branding
• Show how branding theories are implemented in practice with all new real marketing campaigns
• Bring the story up-to-date with a clear European focus

Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

Revue de presse :

'This is an excellent book. It is well written, perfectly structured, full of knowledge with an invisible power to professionally and artistically acquaint the reader to the world of brands. This book proselytized me to the art of branding with its dynamic context and polymorphic approach to create sensible and useful brands. I strongly recommend it for consultants, marketing managers, business managers, college professors and students'.

Dr Yannis Suvatjis Athens Graduate School of Management

--Dr Yannis Suvatjis Athens Graduate School of Management

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Malcolm McDonald,Elaine Wallace,Leslie de Chernatony
Edité par Sterling/Routledge/Shroff Publishers & Distributors Pvt. Ltd. (2010)
ISBN 10 : 1856178498 ISBN 13 : 9781856178495
Neuf(s) Softcover Quantité : > 20
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BookVistas
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Description du livre Sterling/Routledge/Shroff Publishers & Distributors Pvt. Ltd., 2010. Softcover. État : New. 4th edition. This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald & Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaigns Bring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works. Printed Pages: 482. N° de réf. du libraire 91627

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de Chernatony, Leslie; McDonald, Malcolm; Wallace, Elaine
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Description du livre taylor & francis. État : New. 1856178498 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire NO9781856178495

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Elaine Wallace; Leslie de Chernatony; Malcolm McDonald
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Description du livre Paperback. État : New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire OS9781856178495

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Malcolm Mcdonald Et Al
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Description du livre T&F/Routledge, 2015. Soft cover. État : New. International Edition. Territorial restriction maybe printed on the book. International Edition. Different ISBN and Cover image but contents are same as US edition. N° de réf. du libraire 343542

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Malcolm Mcdonald Et Al
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Description du livre État : New. Brand New Book In Mint Condition. Shipping With Trackable Method. INTERNATIONAL EDITION. Softcover in Black and White or Color.No APO/FPO Addresses Please. N° de réf. du libraire 9781856178495NHS

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Malcolm McDonald,Elaine Wallace,Leslie de Chernatony
Edité par Sterling/Routledge/Shroff Publishers & Distributors Pvt. Ltd. (2010)
ISBN 10 : 1856178498 ISBN 13 : 9781856178495
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A - Z Books
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Description du livre Sterling/Routledge/Shroff Publishers & Distributors Pvt. Ltd., 2010. Softcover. État : New. 4th edition. This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. In this influential textbook, de Chernatony, McDonald & Wallace: Summarise the latest thinking and best practice in the domain of branding Show how branding theories are implemented in practice with all new real marketing campaigns Bring the story up-to-date with a clear European focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works. Printed Pages: 482. N° de réf. du libraire 91627

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Leslie de Chernatony, Malcolm McDonald & Elaine Wallace
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Description du livre Routledge, 2015. Soft cover. État : New. Special Indian Edition. 23 cms. 485pp. N° de réf. du libraire 271690

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Chernatony
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Description du livre État : Brand New. Brand New Paperback International Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. N° de réf. du libraire AIND-6599

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Malcolm Mcdonald Et Al
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Description du livre T&F India, 2015. Paperback. État : New. N° de réf. du libraire Adhya-9781856178495

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Malcolm Mcdonald Et Al
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Description du livre T&F/Routledge. État : New. This is an Int'l Edition. Please note: We do not ship to PO Boxes, please provide us with your complete delivery address. N° de réf. du libraire SAE1MAR-2369

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