Visual Merchandising: Window and In-store Displays for Retail - Couverture souple

Morgan, Tony

Couverture souple

ISBN 10 : 1856697630 ISBN 13 : 9781856697637

Editeur : Laurence King Publishing, 2011

Synopsis

Paperback

A propos du livre

Quatrième de couverture :

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains new case studies and updated images. Presented through colour photographs, diagrams of floor layouts and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Présentation de l'éditeur :

2nd edition of the guide to visual merchantising, covering both window dressing and in-store areas

À propos de cette édition

• Éditeur: Laurence King Publishing
• Date d'édition: 2011
• ISBN 10: 1856697630
• ISBN 13: 9781856697637
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 208