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Commercial Cultures A study of contemporary commercial culture through theoretically informed interdisciplinary research. It overturns the assumption that it is commerce that works by logical economic models while "culture" is invoked to explain the behaviour of the international consumer. Full description
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Présentation de l'éditeur :
Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children's clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while culture' is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve.
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- ÉditeurBerg Publishers
- Date d'édition2000
- ISBN 10 1859733778
- ISBN 13 9781859733776
- ReliureRelié
- Nombre de pages224
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Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)
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Commercial Cultures : Economies, Practices, Spaces
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Commercial Cultures Economies, Practices, Spaces v 2 Leisure, Consumption and Culture
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Commercial Cultures : Economies, Practices, Spaces
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ISBN 13 : 9781859733776
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Description du livre Etat : New. N° de réf. du vendeur 894974-n
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Commercial Cultures
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Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture)
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Commercial Cultures Economies, Practices, Spaces v 2 Leisure, Consumption and Culture
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Commercial Cultures: Economies, Practices, Spaces (Leisure, Consumption and Culture) [Hardcover ]
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Description du livre Hardcover. Etat : new. Hardcover. Why do fashion houses pay exorbitant rents for retail space in London and New York from which they sell very few clothes? Why are some mothers happy to buy and sell children's clothes from charity shops and thrift stores while others insist on the latest brand names for their children? What does the commercial success of men's lifestyle magazines tell us about contemporary gender relations and identities? This book provides answers to these and other questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded interdisciplinary research.From shopping malls, supermarkets, and fashion retailers, through the marketing and consumption of food, books and magazines, to sex pics on the internet, contributors overturn the assumption that it is commerce that works by logical economic models while culture' is invoked to explain the behaviour of the irrational consumer. In proposing a new agenda for understanding the complex relationship between commerce and culture, the book focuses on the point of articulation between commercial enterprises, which are designed to sell goods, and consumers, who purchase goods, to arrive at a broader understanding of the commercial cultures within which both enterprises and consumers operate.Spanning history, geography, business studies, sociology and anthropology, contributors work in a positive and complementary fashion to give the kinds of insights into the economies, practices and spaces of commercial culture that single disciplines rarely achieve. Provides answers to questions about contemporary commercial culture through historically specific, theoretically informed, empirically grounded inter-disciplinary research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781859733776
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