Beyond Belief: Racist, Sexist, Rude, Crude and Dishonest

Saatchi, Charles

ISBN 10 : 1861543727 ISBN 13 : 9781861543721

Editeur : Booth-Clibborn Editions, 2015

A propos du livre

Présentation de l'éditeur

BEYOND BELIEF: RACIST, SEXIST, RUDE, CRUDE AND DISHONEST is Charles Saatchi's selection of advertising created before the industry had a conscience and demonstrates the radical change in attitudes to women, race, tobacco, size and drugs and much more. Saatchi guides the reader through its seven controversial sections in his inimitable style.

"In the middle of the last century, marketing men had few qualms about creating brutally offensive advertisements. This doesn't diminish the bewildering bad manners of so much of the advertising, shocking to the point of callousness... It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of the 'Mad Men' generation and the consumers they were addressing. Although many of the advertisements selected are alarming they present an important portrait of society in the 1940s and '50s - and thankfully demonstrate that our world today has taken so many steps forward." - Charles Saatchi

Following on from the success of Saatchi's previous best sellers:

• My Name Is Charles Saatchi and I'm An Artoholic
• Be The Worst You Can Be
• Babble
• The Naked Eye
• Known Unknowns
• DEAD:A Celebration of Mortality

Revue de presse

"A collection of the most offensive adverts from the mid-20th century, Saatchi guides readers through the changes that have taken place over the past 60 years with regards to equality, drugs, sex and other subjects. Inspired by coming across examples of 1950s ads that were 'in such bewilderingly poor taste', Saatchi, the founder of advertising agency Saatchi & Saatchi and owner of the Saatchi Gallery, began exploring further. He said, 'It proved a grimly amusing task to find so many examples that I could collect together; they provide a clear insight into the world of Madison Avenue's 'Mad Men' generation and the consumers that they were addressing.'" --The Bookseller

"...a fascinating coffee-table book. It reveals the lies told in advertising history and implicates the advertising industry of today, even if Saatchi does not admit the latter. There is something of the art collector's eye here too." --Arifa Akbar, The Independent

"I sniggered like a schoolboy while flicking through Beyond Belief." --The Times

À propos de cette édition

• Éditeur: Booth-Clibborn Editions
• Date d'édition: 2015
• ISBN 10: 1861543727
• ISBN 13: 9781861543721
• Reliure: Carton flexible
• Nombre de pages: 302