The 22 Immutable Laws of Branding

Note moyenne 3,91
( 1 617 avis fournis par GoodReads )
 
9781861976055: The 22 Immutable Laws of Branding
Présentation de l'éditeur :

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Biographie de l'auteur :

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Meilleurs résultats de recherche sur AbeBooks

1.

Ries, Al; Ries, Laura
Edité par Profile Business
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) PAPERBACK Quantité : 5
Vendeur
IBestBargains, LLC
(Houston, TX, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Profile Business. PAPERBACK. État : New. 1861976054 Brand New Book in Perfect Condition.Fast Shipping with tracking number. N° de réf. du libraire UBDA-FBD-01977

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 3,51
Autre devise

Ajouter au panier

Frais de port : EUR 3,70
Vers Etats-Unis
Destinations, frais et délais

2.

Al Ries, Laura Ries
Edité par Profile Books Ltd, United Kingdom (2012)
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository US
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Profile Books Ltd, United Kingdom, 2012. Paperback. État : New. Main. 196 x 130 mm. Language: English . Brand New Book. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. N° de réf. du libraire AA99781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 7,59
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

3.

Al Ries; Laura Ries
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : > 20
Edition internationale
Vendeur
US_Superfast_Bookstore
(New Castle, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Paperback. État : New. This is an International Edition Brand New Paperback Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire IS9781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,55
Autre devise

Ajouter au panier

Frais de port : EUR 2,46
Vers Etats-Unis
Destinations, frais et délais
Edition internationale
Edition internationale

4.

Ries, Al; Ries, Laura
Edité par Profile Business
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Couverture souple Quantité : > 20
Edition internationale
Vendeur
Sunshine Book Store
(Wilmington, DE, Etats-Unis)
Evaluation vendeur
[?]

Description du livre Profile Business. État : New. 1861976054 This is an International Edition. Brand New, Paperback, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire NI9781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,09
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

5.

Al Ries; Laura Ries
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Quantité : 1
Vendeur
BWB
(Valley Stream, NY, Etats-Unis)
Evaluation vendeur
[?]

Description du livre État : New. Depending on your location, this item may ship from the US or UK. N° de réf. du libraire 97818619760550000000

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,32
Autre devise

Ajouter au panier

Frais de port : Gratuit
Vers Etats-Unis
Destinations, frais et délais

6.

Al Ries, Laura Ries
Edité par Profile Books Ltd, United Kingdom (2012)
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : 10
Vendeur
The Book Depository
(London, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Profile Books Ltd, United Kingdom, 2012. Paperback. État : New. Main. 196 x 130 mm. Language: English . Brand New Book. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today s insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world s best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. N° de réf. du libraire AA99781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,33
Autre devise

Ajouter au panier

Frais de port : Gratuit
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

7.

RIES AL
Edité par HARPER COLLINS INDIA
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : 20
Vendeur
BookVistas
(New Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre HARPER COLLINS INDIA. Paperback. État : New. N° de réf. du libraire IBD-9781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,71
Autre devise

Ajouter au panier

Frais de port : EUR 3,99
De Inde vers Etats-Unis
Destinations, frais et délais

8.

RIES AL
Edité par HARPER COLLINS INDIA
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : 20
Vendeur
A - Z Books
(New Delhi, DELHI, Inde)
Evaluation vendeur
[?]

Description du livre HARPER COLLINS INDIA. Paperback. État : New. N° de réf. du libraire IBD-9781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,71
Autre devise

Ajouter au panier

Frais de port : EUR 4,99
De Inde vers Etats-Unis
Destinations, frais et délais

9.

RIES AL
Edité par HARPER COLLINS INDIA
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Quantité : 7
Vendeur
TH Books
(New Delhi, Inde)
Evaluation vendeur
[?]

Description du livre HARPER COLLINS INDIA. État : New. N° de réf. du libraire BKINDBD-3628

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 4,69
Autre devise

Ajouter au panier

Frais de port : EUR 7,35
De Inde vers Etats-Unis
Destinations, frais et délais

10.

Al Ries, Laura Ries
Edité par Profile Books Ltd
ISBN 10 : 1861976054 ISBN 13 : 9781861976055
Neuf(s) Paperback Quantité : 5
Vendeur
THE SAINT BOOKSTORE
(Southport, Royaume-Uni)
Evaluation vendeur
[?]

Description du livre Profile Books Ltd. Paperback. État : new. BRAND NEW, The 22 Immutable Laws of Branding, Al Ries, Laura Ries, Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction A brand becomes stronger when you narrow its focus The Law of the Word A brand should strive to own a word in the mind of the consumer The Law of Fellowship In order to build the category, a brand should welcome other brands World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand. N° de réf. du libraire B9781861976055

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 5,23
Autre devise

Ajouter au panier

Frais de port : EUR 6,89
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais

autres exemplaires de ce livre sont disponibles

Afficher tous les résultats pour ce livre