Corporate Social Opportunity!: 7 Steps to Make Corporate Social Responsibility Work For Your Business - Couverture souple

Grayson, David

Couverture souple

ISBN 10 : 1874719837 ISBN 13 : 9781874719830

Editeur : Greenleaf Pubns, 2004

A propos du livre

Biographie de l'auteur

DAVID GRAYSON is a former managing director of Business in the Community and remains a part-time director where he particularly focuses on small businesses and CSR, as chairman of the UK Small Business Consortium. He is the founder Principal of the BLU - the world's first virtual 'corporate university' for small business development professionals. He speaks, writes and advises regularly on business, society and entrepreneurialism, for businesses, media and business schools around the world. David sits on the board of the Strategic Rail Authority where he particularly champions disability access. He was the first chairman of the UK's National Disability Council and is now a patron of the disability charity Scope; and an ambassador for the National AIDS Trust. He is also a trustee of the Responsibility in Gambling Trust. He was co-founder/director of Project North East - an innovative British NGO which has now worked in 40 countries. ADRIAN HODGES is managing director of the International Business Leaders Forum. He specialises in issues of corporate responsibility as they relate to international business strategy and practice, and has provided counsel to many executives on how to successfully integrate social, ethical and environmental concerns into management processes. He also works with leaders from civil society seeking to forge partnerships with business, and is a regular speaker on the impacts of globalisation and the contribution of business to sustainable development. He has worked in business, local government and non-governmental organisations, and has held the positions of worldwide Head of Corporate Communications for the retailer Body Shop International and Director of Communications and Marketing at Business in the Community. Adrian has lived in Ecuador and the United States and has worked extensively across the Americas. He is currently resident in London.

Revue de presse

Corporate social responsibility is not a "bolt-on" to be added once business strategy and planning has been finalised; it needs to be "built in" to strategy decisions and integrated into the planning process. That's how risks are effectively managed and business opportunities identified. Corporate Social Opportunity! explains how business can best get value from this process. --Jeremy Pelczer, President & CEO, American Water

The Corporate Social Opportunity! model firmly links CSR to the theory and practice of business strategy and organisational purpose, and is as such indispensable reading for the MBA class and the corporate boardroom. --Professor Gilbert Lenssen, President of the European Academy of Business in Society

À propos de cette édition

• Éditeur: Greenleaf Pubns
• Date d'édition: 2004
• ISBN 10: 1874719837
• ISBN 13: 9781874719830
• Reliure: Broché
• Nombre de pages: 390