Confessions of an Advertising Man - Couverture souple

Ogilvy, David

Couverture souple

ISBN 10 : 190491537X ISBN 13 : 9781904915379

Editeur : Southbank Publishing, 2011

Synopsis

David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. This book is the distillation of all the successful Ogilvy concepts, tactics and techniques.

A propos du livre

Revue de presse :

'Ogilvy is the creative force of modern advertising.' -- New York Times

'His books, notably the million-selling Confessions of an Advertising Man, are still fresh - full of pithy points about not only advertising but also business.' -- London Evening Standard

'Prescriptive guide to the art of good advertising by the old king of Madison Avenue' -- Independent

'Today's generation of advertisers find much to agree with in his seminal memoir, Confessions of an Advertising Man. Indeed, many agencies - and not just his - still trade off the principles he established.' -- --Telegraph

'Required reading for anyone in business.' -- Media Week

'I would like to make it mandatory that everyone in advertising read David Ogilvy's first book, Confessions of an Advertising Man at least once a year.'George Parker in Business Insider

'It's a classic...I tell my students if you're going to read a book about advertising, start with that one.' -- --Investor's Business Daily

The fact that the principles of this book are still so very relevant to today's marketer is simply amazing. The world's greatest ad man provides eternal wisdom for all marketers. This could be my all time favorite business book. --Marketo's 10 Essential Reads

Présentation de l'éditeur :

A new edition of the timeless business classic featured on Mad Men as fresh and relevant now as the day it was written.

'We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.' - David Ogilvy

David Ogilvy was considered the 'father of advertising' and a creative genius by many of the biggest global brands. First published in 1963, this seminal book revolutionised the world of advertising and became a bible for the 1960s ad generation. It also became an international bestseller, translated into 14 languages. Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it covers not only advertising, but also people management, corporate ethics, and office politics, and forms an essential blueprint for good practice in business.

À propos de cette édition

• Éditeur: Southbank Publishing
• Date d'édition: 2011
• ISBN 10: 190491537X
• ISBN 13: 9781904915379
• Reliure: Broché
• Nombre de pages: 194