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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar2912160278184
Description du livre PAP. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9781907766053
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Description du livre Paperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. N° de réf. du vendeur C9781907766053
Description du livre PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L0-9781907766053
Description du livre Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an age where customer satisfaction is no longer good enough, your organisation must take steps to build absolute customer loyalty. Do you have a CCO (Chief Customer Officer) as well as a CEO and a CFO If not, should you have one As customer loyalty becomes the Holy Grail for any successful business, this audit lets you ask: 'How loyal are our customers ' and much more important 'How well-equipped are we to win and maintain customer loyalty ' After a persuasive briefing on managing the transition from customer satisfaction to customer loyalty, this audit sets out a 7-Step Roadmap: 1.Top Management Commitment and Involvement - the essential first step in laying the groundwork for any customer loyalty programme. 2.Establishing a Base Line - Internal Benchmarking - gathering best practice data from within your own organisation. 3.Determining Customer Requirements - these can never be guessed or taken for granted. 4.Assessing the Capabilities of Competition - your customers are making these comparisons, so you have to. 5.Measuring Customer Satisfaction and Customer Loyalty - customer satisfaction metrics look simple but are notoriously unreliable: find out which approach to use in which situation. 6.Analysing Customer and Competitive Feedback - develop a system for tracking, recording and analysing feedback. 7.Continuous Improvement - developing a system for continuously reviewing progress, repeating the audit and making further changes and improvements. Each step includes a ready-made audit questionnaire and rating form that you can run right away - giving you more than 130 questions to help you see right inside your processes and procedures for establishing and maintaining customer loyalty. N° de réf. du vendeur 9781907766053
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A seven-step audit to determine how well-equipped you are to win and retain customer loyaltyKlappentextrnrnIn an age where customer satisfaction is no longer good enough, your organisation must take steps to build absolute customer loyalty. . N° de réf. du vendeur 464985765