Only Connect: The Art of Corporate Storytelling - Couverture souple

Mighall, Robert

Couverture souple

ISBN 10 : 190779445X ISBN 13 : 9781907794452

Editeur : LID Publishing, 2013

A propos du livre

Présentation de l'éditeur :

A coherent story can make you better understood, believed in and trusted. So why is the business world only just discovering its power? This book draws on the psychology, history, and of course, the greatest works, of storytelling to show how modern businesses can communicate more effectively and creatively. Robert Mighall explains why story has a universal power to move people. He shows how to build a compelling core story, and apply that across a range of communications. And he demonstrates how trends in social media and content marketing are making this most ancient communication art ever more urgently relevant. What the corporate world needs most, story does best: establish the human connections upon which trust is build. And this book explains how.

Biographie de l'auteur :

Robert Mighall is a former fellow in English Literature at Merton College in Oxford, and former editor of the Penguin Classics series. He is now a consultant in branding and corporate storytelling for communications business Radley Yeldar in London. He has worked for the likes of GSK, Shell, Lloyds Banking Group, the NHS, Anglo American and Pearson. He has published on Victorian literature, John Keats, Oscar Wilde and Shakespeare, and he is the author of a cultural history of sunshine. Only Connect brings these two worlds together.

À propos de cette édition

• Éditeur: LID Publishing
• Date d'édition: 2013
• ISBN 10: 190779445X
• ISBN 13: 9781907794452
• Reliure: Broché
• Nombre de pages: 192