Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

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9781908739827: Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover

Book by Hutton Ray

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Présentation de l'éditeur :

Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer.

Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes.

This book shows how it was done.

Revue de presse :

"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers." -- Autocar 29 May 2013

"Ray Hutton is one of the most accomplished and celebrated motoring journalists of our time ... Enjoy the journey through this well written and straightforward book filled with some of the most accurately formed opinions in the industry." -- Overdrive Magazine, June 2013

"This extraordinary story is chronicled in lively detail by Hutton." -- The Times Business 'ten best summer reads', July 2013

"A behind the scenes look at how the Indian industrial giant has revitalised their fortunes" -- Motor Trader, June 2013

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Hutton, Ray
Edité par Elliott & Thompson
ISBN 10 : 1908739827 ISBN 13 : 9781908739827
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Description du livre Elliott & Thompson. État : New. 1908739827 This is an International Edition. Brand New, Hardcover, Delivery within 6-14 business days, Similar Contents as U.S Edition, ISBN and Cover design may differ, printed in Black & White. Choose Expedited shipping for delivery within 3-8 business days. We do not ship to PO Box, APO , FPO Address. In some instances, subjects such as Management, Accounting, Finance may have different end chapter case studies and exercises. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" and "Content may different from U.S. Edition" - printed only to discourage U.S. students from obtaining an affordable copy. The U.S. Supreme Court has asserted your right to purchase international editions, and ruled on this issue. Access code/CD is not provided with these editions , unless specified. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory storage. Customer satisfaction guaranteed. N° de réf. du libraire NO9781908739827

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Ray Hutton
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Description du livre Hardcover. État : New. This is an International Edition Brand New Hardcover Same Title Author and Edition as listed. ISBN and Cover design differs. Similar Contents as U.S Edition. Standard Delivery within 6-14 business days ACROSS THE GLOBE. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right to buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. N° de réf. du libraire OS9781908739827

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Description du livre Elliott Thompson Limited, United Kingdom, 2013. Hardback. État : New. 236 x 154 mm. Language: English . Brand New Book. Jewels in the Crown provides an analysis of Tata s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. N° de réf. du libraire AA79781908739827

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Description du livre Elliott Thompson Limited, United Kingdom, 2013. Hardback. État : New. 236 x 154 mm. Language: English . Brand New Book. Jewels in the Crown provides an analysis of Tata s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. N° de réf. du libraire AA79781908739827

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Description du livre Elliott & Thompson 2013-06-13, 2013. État : New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. N° de réf. du libraire NU-GRD-04997107

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Description du livre Elliott & Thompson Limited. Hardback. État : new. BRAND NEW, Jewels in the Crown: How Tata of India Transformed Britain's Jaguar and Land Rover, Ray Hutton, Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done. N° de réf. du libraire B9781908739827

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Description du livre Elliott & Thompson, 2013. État : New. 2013. Hardcover. The remarkable story of the transformation of the Jaguar and Land Rover brands. Num Pages: 224 pages, Illustrations. BIC Classification: 1DBK; 3JMC; KJVB; KNDR. Category: (G) General (US: Trade). Dimension: 235 x 164 x 26. Weight in Grams: 602. . . . . . . N° de réf. du libraire V9781908739827

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Description du livre Elliott & Thompson, 2013. Hardcover. État : New. book. N° de réf. du libraire 1908739827

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Description du livre État : New. N° de réf. du libraire 19372047-n

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Description du livre Elliott & Thompson. État : New. 2013. Hardcover. The remarkable story of the transformation of the Jaguar and Land Rover brands. Num Pages: 224 pages, Illustrations. BIC Classification: 1DBK; 3JMC; KJVB; KNDR. Category: (G) General (US: Trade). Dimension: 235 x 164 x 26. Weight in Grams: 602. . . . . . Books ship from the US and Ireland. N° de réf. du libraire V9781908739827

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