Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

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9781935254874: Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget

The popular guide used by entrepreneurs, start-ups, small businesses and non-profits everywhere to build an irresistible brand on any budget is now updated! Branding Basics for Small Business, 2nd Edition includes fresh content around social media, content marketing and networking trends and additional real-world case studies of small business and entrepreneurial success.


Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? 

The secret is a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding isn't about how much money you spend, but on how clearly and consistently you communicate the right message through all you do.


In Branding Basics for Small Business, 2nd Edition, brand strategist, author and speaker, Maria Ross, shares practical tips and real-world case studies of irresistible small business brands, plus insights from global marketing experts on how you can make this happen for your organization. Part One defines what brand really means (and what it does not) and why it matters to your success. Part Two outlines a simple ten-question process with exercises designed to help you build a strong brand strategy of your own. Part Three offers practical action steps to bring that brand strategy to life through design, marketing tactics, social media, content marketing and more so you can:


* Generate buzz and loyalty with the right customers, clients, or donors,
* Make smarter, more cost-effective marketing decisions,
* Stand out from the crowd and grow your business.


This practical and entertaining guide is your answer to building the perfect brand, connecting with loyal fans and growing your business or organization on any budget. 

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

About the Author :

Maria Ross is a consultant, writer, speaker and actress who believes that cash flow and creativity are not mutually exclusive. As creator and chief brand strategist of Red Slice, she advises entrepreneurs, startups and small businesses on how to build irresistible brands. She currently writes about branding, entrepreneurship, inspiration, and healthy living for The Huffington Post and her past articles have appeared in MaketingProfs.com, San Francisco Downtown, IntoWine.com, DiningOutSF, American Express Open Forum, Columbus CEO and Seattle Business. Maria is also a dynamic keynote and workshop speaker and has been featured in numerous media outlets, including MSNBC, ABC News, NPR, Forbes.com and Entrepreneur. She is a lover of animals, red wine, travel, independent film, crime dramas, dry humor, football and Jeopardy. Maria lives with her husband, baby boy and their precocious Black Lab mix in the San Francisco Bay Area.

Review :

Marketing no longer means advertising, and brand no longer means logo. Your brand is the promise, the experience, the interactions, and the expectation people have for you. Maria Ross understands this, and teaches you how to think about this essential element of your business. --Seth Godin, author of Meatball Sundae and Linchpin.

Maria Ross makes it clear that branding isn't just for big companies, rich companies, or consumer companies. It's for your company. In a single readable volume, she shows you how to separate yourself from the pack and win. --Marty Neumeier, author of The Brand Gap, Zag, and Five Talents for the Robotic Age

Match your authentic purpose with the courage to serve only the right customer (not any customer). That's the essence of a successful business you will fall in love with. Maria's book is the recipe for getting there. Dig in! --Michael Michalowicz author of The Toilet Paper Entrepreneur, The Pumpkin Plan, and Profit First.

Creating content that captivates customers, differentiates your organization, and drives sales is vital today. But the first step is getting crystal-clear on your brand strategy. Before you dive into random acts of content, read this book! --Ann Handley, Chief Content Officer of MarketingProfs and author of Content Rules
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(This book) is a wise and recommended read, not to be missed by any small business. --Midwest Book Review

Such a wide and clear scope on what makes successful brands so--successful. Great coverage. And great inspiration to be true to your values and think big. --Danielle LaPorte, author of The fire Starter Sessions--A Soulful + Practical Guide to Creating Success on Your Own Terms and The Desire Map

So many small businesses and entrepreneurs are intimidated and overwhelmed by the concept of branding. What is it? Where do I start? What does it even mean? Maria Ross breaks down branding into easy, doable steps and her writing is engaging, fun, and jargon-free. This is a must-read for anybody who's struggling with who to market to and how to reach them. --Sarah Von Bargen, Blogger, Writer, and Internet Awesome-ifier

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Description du livre NorLightsPress.com. Paperback. État : New. Paperback. 200 pages. Dimensions: 8.4in. x 5.4in. x 0.6in.In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch the big guys create tribes of loyal followers. How do they do it What can time and resource-strapped organizations learn from them The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or donors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du libraire 9781935254874

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Description du livre Norlightspress.com, United States, 2014. Paperback. État : New. 2nd. Language: English . Brand New Book ***** Print on Demand *****.In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is not about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or donors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business. N° de réf. du libraire APC9781935254874

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