Wine Marketing & Sales, Second edition: Success Strategies for a Saturated Market - Couverture souple

Olsen, Janeen

Couverture souple

ISBN 10 : 1935879510 ISBN 13 : 9781935879510

Editeur : Board and Bench Publishing, 2016

A propos du livre

Présentation de l'éditeur :

How can a small winery possibly compete with the marketing war chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? - By being strategic. Scores have succeeded at it. And by being educated so can the owner of even the smallest winery.This completely revised and updated edition of the bestselling book by three of the industry's most connected insiders puts new, practical and powerful strategies into the hands of veteran brand managers and marketing professionals, and the vast bank of wine marketing knowledge within reach of the nascent winery owner.The new edition has 100 pages of new and expanded material, including the topics: importing and exporting, logistical management, marketing tasting rooms as "destinations," newest legal developments, and marketing in a down economy. Three new chapters detail how to generate greater retail sales, take advantage of the wine tourism boom, and grab the benefits of Wine 2.0, social networking and viral marketing.

Présentation de l'éditeur :

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This completely revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

À propos de cette édition

• Éditeur: Board and Bench Publishing
• Date d'édition: 2016
• ISBN 10: 1935879510
• ISBN 13: 9781935879510
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 428