The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper

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9781939418272: The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper
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The consumer goods industry accounts for 20 percent of the world’s gross domestic product (GDP)—that’s over $14 trillion in turnover. And yet the industry isn’t growing! It lags behind global GDP growth, and the latest figures suggest that the world’s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change.

In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they’ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century—transforming the way they market their brands and relate to retail customers.

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Mike Anthony, Toby Desforges
Edité par Writers of the Round Table Press, United States (2013)
ISBN 10 : 1939418275 ISBN 13 : 9781939418272
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Description du livre Writers of the Round Table Press, United States, 2013. Paperback. Etat : New. Language: English . Brand New Book ***** Print on Demand *****.The consumer goods industry accounts for 20 percent of the world s gross domestic product (GDP)--that s over $14 trillion in turnover. And yet the industry isn t growing! It lags behind global GDP growth, and the latest figures suggest that the world s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers. N° de réf. du vendeur AAV9781939418272

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Mike Anthony
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Description du livre Writers of the Round Table Press, 2013. PAP. Etat : New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur IQ-9781939418272

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Mike Anthony, Toby Desforges
Edité par Writers of the Round Table Press, United States (2013)
ISBN 10 : 1939418275 ISBN 13 : 9781939418272
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Description du livre Writers of the Round Table Press, United States, 2013. Paperback. Etat : New. Language: English . Brand New Book ***** Print on Demand *****. The consumer goods industry accounts for 20 percent of the world s gross domestic product (GDP)--that s over $14 trillion in turnover. And yet the industry isn t growing! It lags behind global GDP growth, and the latest figures suggest that the world s top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they ll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers. N° de réf. du vendeur AAV9781939418272

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Anthony, Mike
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ISBN 10 : 1939418275 ISBN 13 : 9781939418272
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Description du livre Writers of the Round Table Press, 2016. Paperback. Etat : New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9781939418272_lsuk

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Anthony, Mike
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Description du livre Writers of the Round Table Press 6/21/2013, 2013. Paperback or Softback. Etat : New. The Shopper Marketing Revolution: Consumer - Shopper - Retailer: How Marketing Must Reinvent Itself in the Age of the Shopper. Book. N° de réf. du vendeur BBS-9781939418272

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Desforges, Toby
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Description du livre RTC Publishing, 2018. Paperback. Etat : New. Never used! This item is printed on demand. N° de réf. du vendeur 1939418275

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Mike Anthony; Toby Desforges
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Description du livre Writers of the Round Table Press, 2013. Etat : New. This item is printed on demand for shipment within 3 working days. N° de réf. du vendeur GM9781939418272

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Toby Desforges; Mike Anthony
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Description du livre Writers of the Round Table Press, 2013. PAP. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur LQ-9781939418272

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Mike Anthony
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Description du livre Writers of the Round Table Press. Paperback. Etat : New. 340 pages. Dimensions: 8.8in. x 6.0in. x 1.1in.The consumer goods industry accounts for 20 percent of the worlds gross domestic product (GDP)thats over 14 trillion in turnover. And yet the industry isnt growing! It lags behind global GDP growth, and the latest figures suggest that the worlds top 250 consumer goods manufacturers lost nearly 38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques theyll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st centurytransforming the way they market their brands and relate to retail customers. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. N° de réf. du vendeur 9781939418272

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