Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands - Couverture souple

Wilken, Peter

9781950843039: Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

Couverture souple

ISBN 10 : 1950843033 ISBN 13 : 9781950843039

Editeur : Post Hypnotic Press, 2019

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� propos de l?auteur

Peter Wilken is a branding expert with 30 years experience working with some of the world's most prestigious brands, including Coca-Cola, BMW, Disney, FedEx, IBM, McDonald's, Shell, Sony, and Visa. A veteran of agencies such as BBDO, Leo Burnett, and Ogilvy, Peter co-founded The Brand Company in 2002, a Hong Kong-based firm whose clients included AIG, SmarTone-Vodafone, and Shangri-La Hotels. A global gypsy, Peter has lived in England, Scotland, America, the Solomon Islands, Singapore, China, and the Philippines. He moved to Canada in 2007, where he founded the consulting business Dolphin Brand Strategy and the biofuel company BioCube. He now lives in Vancouver with his wife Regina and three sons.

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�diteurPost Hypnotic Press
Date d'�dition2019
ISBN 10 1950843033
ISBN 13 9781950843039
ReliureBroch�
Langueanglais
Nombre de pages238
Coordonn�es du fabricantnon disponible

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�tat : Assez bon

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9781772562446: Dim Sum Strategy: Bite-Sized Tools to Build Stronger Brands

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ISBN 10 : 1772562440 ISBN 13 : 9781772562446
Editeur : Post Hypnotic Press Inc., 2019
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