Needfinding: Design Research and Planning (4th Edition) - Couverture souple

Patnaik, Dev

Couverture souple

ISBN 10 : 1974015580 ISBN 13 : 9781974015580

Editeur : CreateSpace Independent Publishing Platform, 2017

A propos du livre

Présentation de l'éditeur

For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

Biographie de l'auteur

Dev Patnaik is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from social science, design and business strategy to discover insights about ordinary people and create new products and services. He is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world’s most admired companies, including GE, Samsung, Target and Virgin.

À propos de cette édition

• Éditeur: CreateSpace Independent Publishing Platform
• Date d'édition: 2017
• ISBN 10: 1974015580
• ISBN 13: 9781974015580
• Reliure: Broché
• Numéro d'édition: 4
• Nombre de pages: 110