A Technique for Producing Ideas - Couverture souple

Young, Professor James

Couverture souple

ISBN 10 : 198781746X ISBN 13 : 9781987817461

Editeur : Stellar Editions, 2016

A propos du livre

Quatrième de couverture :

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Présentation de l'éditeur :

This is the original version of Young's seminal work on creativity. It offers practical advice on idea creation from an advertising industry icon who was inducted into the American Advertising Federation Hall of Fame, and served as the First Chairman of The Ad Council. It examines the creative process and ways to produce ideas for everyone from copywriters to artists. This version has been custom-formatted for Kindle and checked for typos. It includes an interactive table of contents.

À propos de cette édition

• Éditeur: Stellar Editions
• Date d'édition: 2016
• ISBN 10: 198781746X
• ISBN 13: 9781987817461
• Reliure: Broché