Sticky Branding: 12.5 Principles to Stand Out, Attract Customers & Grow an Incredible Brand - Couverture souple

Miller, Jeremy

Couverture souple

ISBN 10 : 1989025889 ISBN 13 : 9781989025888

Editeur : Page Two, 2019

A propos du livre

Présentation de l'éditeur :

#1 Globe and Mail Bestseller
2016 Small Business Book Awards — Nominated, Marketing category

Sticky Brands exist in almost every industry.

Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful.

But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand.

Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

À propos de cette édition

• Éditeur: Page Two
• Date d'édition: 2019
• ISBN 10: 1989025889
• ISBN 13: 9781989025888
• Reliure: Broché
• Nombre de pages: 216