Design dna : logos /anglais

Note moyenne 4,25
( 4 avis fournis par GoodReads )
9782888930815: Design dna : logos /anglais
Présentation de l'éditeur :

Design DNA: Logos is a practical and inspirational guide to logo design. The book works on two levels - on one hand it is a showcase of over 500 great logos from around the world, but it also goes one step further by analyzing how and why logos are constructed to successfully communicate and convey brand value. The logos included in this book are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing and Marketing, Real Estate and Development, Retail, Health and Beauty, Media and Entertainment, Sports, Nonprofit, Public Sector, Environment, Web and Telecom, and Architecture and Design. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successfully portrays its message. A selection of case studies provide further in-depth analysis, and walk readers through the reasoning behind the design decisions that made the logo work. Focus On sections provide useful information on specific elements such as typography, icons, and colors, and how to apply them to the logo design. Design DNA: Logos allows readers to learn from successful international logo solutions, which they can then take away and apply to their own designs. It is a must-have book for any logo designer.

Biographie de l'auteur :

Matthew Healey is a freelance brand consultant and graphic designer. He has worked on several successful branding and design projects in Eastern Europe and now lives in New York, USA. He is the author of What is Branding?

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Acheter neuf Afficher le livre

Frais de port : EUR 4,71
De Royaume-Uni vers Etats-Unis

Destinations, frais et délais

Ajouter au panier

Meilleurs résultats de recherche sur AbeBooks


Healey, Matthew
Edité par Rotovision (2010)
ISBN 10 : 2888930811 ISBN 13 : 9782888930815
Neuf(s) Paperback Quantité : 2
Sandpiper Books Ltd
Evaluation vendeur

Description du livre Rotovision, 2010. Paperback. État : New. New, mint condition. Orders are despatched from our UK warehouse next working day. N° de réf. du libraire 88556

Plus d'informations sur ce vendeur | Poser une question au libraire

Acheter neuf
EUR 8,48
Autre devise

Ajouter au panier

Frais de port : EUR 4,71
De Royaume-Uni vers Etats-Unis
Destinations, frais et délais