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Description du livre Soft cover. Etat : New. 1st Edition. Making the most of the huge changes sweeping in the field of information technologies is no easy task. To be successful in e-commerce you must be well versed in the new economy, understand what opportunities may be derived from new technologies and be able to assess where your firm fits in on this new value chain. This guide will help you understand and analyze current trends, give you an idea of the potential needs of small business in this area and prepare you for setting up a winning B2B e-commerce strategy for your own firm.Winning Strategies for B2B E-Commerce will prove a useful resource not only to help your company survive, but to prosper beyond expectation over the next few years. More than just a roadmap, this book provides a critical review of existing practices in B2B e-commerce so you can take the lead - and stay far ahead of the competition. N° de réf. du vendeur 007793