Articles liés à Copywriting
Synopsis
This title is the first in the "Basics Advertising" series, which follows on from the successful "The Fundamentals of Creative Advertising". It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on 'Advertising around the World', which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.
Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurAVA Publishing SA
- Date d'édition2008
- ISBN 10 294037368X
- ISBN 13 9782940373680
- ReliureBroché
- Langueanglais
- Nombre de pages176
- Coordonnées du fabricantnon disponible
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Basics Advertising 01: Copywriting
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AVA Publishing, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR004636962
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ISBN 13 : 9782940373680
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Basics Advertising 01: Copywriting
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Bloomsbury Publishing Plc, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP70758248
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Basics Advertising 01: Copywriting
Edité par
Bloomsbury Publishing Plc, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 8132937-6
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Basics Advertising 01: Copywriting
Edité par
Bloomsbury Publishing Plc, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur GRP69816031
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Basics Advertising 01: Copywriting
Edité par
AVA Publishing, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
Ancien ou d'occasion
Paperback
Vendeur : Reuseabook, Gloucester, GLOS, Royaume-Uni
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Paperback. Etat : Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. N° de réf. du vendeur CHL8419113
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Basics Advertising 01: Copywriting
Edité par
AVA Publishing, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
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Basics Advertising 01: Copywriting
Edité par
AVA Publishing, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
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Paperback
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G294037368XI3N00
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Basics Advertising 01: Copywriting
Edité par
AVA Publishing, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
Ancien ou d'occasion
Paperback
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
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Paperback. Etat : Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.2. N° de réf. du vendeur G294037368XI4N10
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Basics Advertising 01: Copywriting
Edité par
Bloomsbury Publishing Plc, 2008
ISBN 10 : 294037368X
ISBN 13 : 9782940373680
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP70758248
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