The Fundamentals of Fashion Management - Couverture souple

Dillon, Susan

Couverture souple

ISBN 10 : 2940411581 ISBN 13 : 9782940411580

Editeur : AVA Publishing SA, 2011

Synopsis

In The Fundamentals of Fashion Management, Susan Dillon takes an in-depth look at the varied and competitive fashion trade. Giving readers a behind-the-scenes insight into the roles and processes of the industry, this title combines creative and business approaches for those who want to gain an understanding of what it means to work in the fashion sector. Clearly organized chapters explore fashion forecasting, merchandising and communication, as well as the events incorporated in the fashion calendar. Overall, the book forms an informative and beautifully illustrated introduction to the subject.

A propos du livre

Revue de presse :

'Fashion forward, attractive and excellent!' -- Young Kim, Kent State University, USA

'Really clear & attractive book where layout is concerned - very informative and will be useful for any student who may be interested in this area.' -- Jane Herzog, Cambridge School of Visual & Performing Arts, UK

'A good overview of the subject, covering a very wide subject area ... I found the interviews to be a nice addition, which helped to keep the text true to life. I found the layouts and visuals very strong.' -- Paul Mackie, University of Southampton, UK

'A perfect book as an introduction to fashion management...thank you.' -- Thorbjorn Magnusson, University of Gothenburg, Sweden

'The book broke this complex area down into manageable chunks.' -- Rachel Matthews, Melbourne School of Fashion, Holmes Institute, Australia

'The book has the feel of a website with bold images, fonts, and graphics and concise text. It demythologizes its subject by demonstrating in an organized way that fashion management is a calculated business based on budgeting, forecasting, and planning as much as creativity and design ... A good resource - especially for career sections in high school/public libraries or in a college career center. Summing Up: Recommended. Lower-level undergraduates, two-year technical program students, general readers.' --A. J. Dutka, Choice review, April 2012

Présentation de l'éditeur :

The fashion industry is big business and employs many people in a variety of roles. In the UK alone, there are over 156,000 people employed in the fashion sector. The sector is very competitive for graduates and the fashion industry is increasingly demanding, with a rise in the importance and speed of design, marketing and distribution. The Fundamentals of Fashion Management will provide you with a broad knowledge of how the fashion industry works, by examining the processes, roles and objectives that make up this multifaceted industry. This book examines all the creative, intellectual, technical and communication skills that are required to be successful in the fashion industry. Each chapter explores in turn the concepts of trend prediction, fashion communication and technology, fashion buying, sourcing and supply chain, marketing, entrepreneurship and fashion management.

À propos de cette édition

• Éditeur: AVA Publishing SA
• Date d'édition: 2011
• ISBN 10: 2940411581
• ISBN 13: 9782940411580
• Reliure: Broché
• Nombre de pages: 184