Articles liés à Market Entry into the USA: Why European Companies Fail...
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- ÉditeurSpringer International Publishing AG
- Date d'édition2015
- ISBN 10 3319171232
- ISBN 13 9783319171234
- ReliureRelié
- Numéro d'édition1
- Nombre de pages125
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Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)
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ISBN 10 : 3319171232
ISBN 13 : 9783319171234
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Description du livre Etat : New. Well packaged and promptly shipped from California. Partnered with Friends of the Library since 2010. N° de réf. du vendeur 1LAUHV002KDL
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Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals) by Drews, Ralf, Lamson, Melissa [Hardcover ]
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Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9783319171234
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Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)
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(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
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Description du livre Etat : New. N° de réf. du vendeur ABLIING23Mar3113020090041
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Market Entry into the USA : Why European Companies Fail and How to Succeed
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(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
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Description du livre Etat : New. N° de réf. du vendeur 23375994-n
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EUR 58,38
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Market Entry into the USA : Why European Companies Fail and How to Succeed
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Springer
(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
Neuf
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Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9783319171234_lsuk
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Market Entry into the USA
Edité par
Springer International Publishing Aug 2015
(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
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Description du livre Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. 144 pp. Englisch. N° de réf. du vendeur 9783319171234
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Market Entry into the USA : Why European Companies Fail and How to Succeed
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(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
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Description du livre Etat : New. N° de réf. du vendeur 23375994-n
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Market Entry into the USA: Why European Companies Fail and How to Succeed (Management for Professionals)
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(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
Neuf
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Description du livre Etat : new. N° de réf. du vendeur FrontCover3319171232
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Market Entry into the USA : Why European Companies Fail and How to Succeed
Edité par
Springer International Publishing
(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
Neuf
Couverture rigide
Quantité disponible : 1
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Description du livre Buch. Etat : Neu. Druck auf Anfrage Neuware - Printed after ordering - This book connects a buying psychology driven by American beliefs and values with a company's go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently.Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its 'go/no-go' decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy. N° de réf. du vendeur 9783319171234
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EUR 55,04
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Market Entry into the USA
Edité par
Springer International Publishing
(2015)
ISBN 10 : 3319171232
ISBN 13 : 9783319171234
Neuf
Couverture rigide
Quantité disponible : > 20
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides a step-by-step and practical blueprint for successful market entry into the USAEntertaining and memorable read with realistic case study examplesUser-friendly frameworks to apply when navigating the US marketplaceShows how t. N° de réf. du vendeur 31217813
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